3 min read Capitalize-on-User-Reviews-with-these-insights-Digimind-1068x560-1
Sophia Guan | Build Strategy - Jul 30, 2018

Capitalize User Reviews With These 5 Key Insights

From brutally honest to ragingly hilarious, customer reviews are without a doubt a great source to get consumer opinions about a product or service prior to committing to a purchase. Research has found that 85% of consumers...
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2 min read Digimind-Socialize-Singapore-July-2018-1068x712
Sophia Guan | Build Strategy - Jul 12, 2018

The (not so) Secret Recipe of a Successful Digital Command Center | Socialize Singapore July 2018

According to Forbes, data-driven marketing leaders are more than six times more likely than laggards to achieve competitive advantage in increasing profitability. With so much data readily available, marketers are hungry for...
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5 min read instagrammobile
Melissa Chue | Brands - Jul 12, 2018

The Guide to Instagram Influencer Marketing: 4 Benchmarking Tips for Marketers

The Daniel Wellington brand sure has a lot to be proud of. The mid-range watch has grown from a relatively unknown brand, to a sought after wearable that has made its way onto the wrists of celebrities like Kendall Jenner -...
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5 min read shopping-bag
Melissa Chue | Brands - Jun 25, 2018

The 5 Most Disruptive Retail Marketing Trends in 2018 and Beyond

Technology is revolutionizing how consumers shop. Connected shopping carts, interactive store signage, and simplified yet secure payment methods via smartphones, are just a few trends that are redefining retail marketing...
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5 min read social-media-insights-meet-business-intelligence
Melissa Chue | Build Strategy - Jun 19, 2018

When Social Media Insights Meet Business Intelligence

Companies have increasingly realized the importance of social media to their business strategies. Data from social networks is like any other data collected by your company. It is unorganized, and is usually obtained from...
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5 min read 5-innovative-examples-of-AI-in-marketing-and-customer-experience
Melissa Chue | Build Strategy - May 30, 2018

5 Innovative Examples of AI in Marketing and Customer Experience Strategies

Artificial intelligence (AI) has evolved from a trope in science fiction movies, to the hottest topic in the digital marketing world. From predictive analytics to machine learning, the potential of AI for elevating data-driven...
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4 min read 4-skills-digital-marketers-need-to-master-in-2018
Melissa Chue | Asia Pacific - Jan 18, 2018

The Top 4 Skills Digital Marketers Need to Master in 2018

As the new year in digital shapes up to be the year of data driven content, self-serve advertising, employee advocacy, and peer influence, marketers need to upgrade themselves and develop the  necessary skills to leverage the...
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4 min read The-Top-4-Marketing-Trends-in-2018-1068x712
Melissa Chue | Asia Pacific - Jan 17, 2018

The Top 4 Marketing Trends for Digital Marketers in 2018

Today’s digital marketers are increasingly challenged to discern what’s important and what’s not in a world of flux. As 2018 kicks off, what are some of the key digital trends beyond big data, AI, and machine learning? With...
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8 min read binoculars
Melissa Chue | Brands - Nov 22, 2017

How to Use Social Media Monitoring for Crisis Management

Social media has, without a doubt, presented brands with immense opportunities for connecting with customers, identifying and developing new business opportunities, and more. But it is also a channel which can snowball a...
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3 min read asus-case-study
Graeme Anderson | Build Strategy - Nov 14, 2017

Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how ASUS took advantage of social listening to profile consumers and optimize the launch of a new smartphone.
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