Developing Brand Awareness For both B2C and B2B companies, building brand awareness is one of the top priorities when implementing new marketing campaigns. In 2023, a significant 86% of all marketers surveyed indicated that their...
The topic of fake news has brought attention to the actions (or lack thereof) of social media giants. Let's explore whether they are making progress or remaining stagnant.
Market research is a valuable tool for businesses to gain insights into consumer behavior and preferences. However, it’s important to recognize that market research has limitations and cannot answer every aspect of consumer...
Fake news, as defined by Ifop, is intentionally created and spread online with the purpose of deceiving people. Despite efforts to combat it over the past four years, the battle against this phenomenon remains a formidable...
How to Optimize Your Crisis Monitoring on Social Networks? Since 2019, the world has experienced a series of global crises, and all companies and organizations will likely encounter a crisis at some point. In addition to...
In today’s attention economy, influencer marketing has become mainstream for brands big and small. Content creators with a staunch following are now an integral part of the marketing mix for brands to amplify their niche reach...
From social media to 24-hour news cycles, a company's reputation can be its greatest asset and biggest liability. The stakes have never been higher, and the need for effective reputational risk management has never been more...
As traditional market research methods become less effective, businesses are turning to modern approaches, such as social listening, to gather valuable consumer insights.
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