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Jerome Maisch | Benchmark - Dec 7, 2016

Definition🎁: "Word of Mouth Marketing" - Digital Marketing Advent Calendar

Happy Wednesday! We continue with our daily Digital Marketing Advent Calendar release with the definition of "Word of Mouth Marketing". Deborah Holland is the Chair of the Board at WOMMA (Word of Mouth Marketing Association),...
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7 min read smssummit2016
Jerome Maisch | Build Strategy - Jun 7, 2016

Key takeaways from #SMSsummit 2016

June 1st, 2016 kicked off this year’s annual Social Media Strategy Summit. The 3-day event from June 1-3 welcomed digital media strategists from all over the globe bringing with them extensive industry knowledge and best...
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4 min read 5 tips to improve your _Content Marketing_ strategy
Kyle Martinowich | Build Strategy - May 12, 2016

5 tips to improve your "Content Marketing" strategy

When on the web and social networks, you explore new topics that you know little or nothing about and it can be complicated to readily determine the major themes of these new areas. What's more, when your theme generates a...
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2 min read
Jerome Maisch | Build Strategy - Jan 14, 2015

How Online Monitoring empowers Content Marketing Strategy at Hyundai Motor Europe

This post is also available in German
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4 min read
Jerome Maisch | Community Manager - Feb 4, 2014

How to predict the future using Social Media Monitoring

If we could look into a crystal ball and see the future, the word ‘regret’ probably wouldn’t feature in the human vocabulary. Because if we had a future perspective on everything we are doing in the now, we simply wouldn’t...
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