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Melissa Chue | Build Strategy - Dec 16, 2016

DefinitionšŸŽ: "Geo-targeting" - Digital Marketing Advent Calendar

TGIF, marketers! You've made it through another week. Here's our weekend read for you: Waze Country Manager France Jerome Marty's definition of Geo-targeting, and how marketers can use it for their campaigns.
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Melissa Chue | Build Strategy - Dec 13, 2016

DefinitionšŸŽ: "Insight Driven Marketing" - Digital Marketing Advent Calendar

We are halfway through our Digital Marketing Advent Calendar! As we countdown to 2017, we look back on the upcoming trends in marketing: what to expect, and how to leverage new changes in digital to make better business...
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Melissa Chue | Build Strategy - Dec 9, 2016

DefinitionšŸŽ: "Content Marketing" - Digital Marketing Advent Calendar

TGIF! We're rounding up the first week of our Digital Marketing Advent Calendar with one of the hottest trends of 2016 - Content Marketing. As more and more brands hop on the content bandwagon, we sat down with The Digital...
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Jerome Maisch | Community Manager - Dec 8, 2016

DefinitionšŸŽ: "Social Selling" - Digital Marketing Advent Calendar

It's almost Friday so we are keeping things short and sweet today. We connected with LinkedIn Power Profile and Global CEO and Founder of Black Marketing, Chris J Read, to share his take on Social Selling for our Digital...
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Jerome Maisch | Benchmark - Dec 7, 2016

DefinitionšŸŽ: "Word of Mouth Marketing" - Digital Marketing Advent Calendar

Happy Wednesday! We continue with our daily Digital Marketing Advent Calendar release with the definition of "Word of Mouth Marketing". Deborah Holland is the Chair of the Board at WOMMA (Word of Mouth Marketing Association), and...
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Jerome Maisch | Build Strategy - Jan 14, 2015

How Online Monitoring empowers Content Marketing Strategy at Hyundai Motor Europe

This post is also available in German
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