9 min read high-performing-brands-use-social-data
Graeme Anderson | Analysis - Dec 19, 2017

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...
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1 min read
Graeme Anderson | Build Strategy - Nov 17, 2017

Peeking Into the Future of Digital Marketing at Digital Marketing World Forum 2017

On November 7-8, Digimind had the pleasure of joining #DMWF Conference and Expo North America in New York City as a silver sponsor.
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4 min read big-data-analytics
Melissa Chue | Analysis - Nov 14, 2017

Big Data Analytics for Marketers: 4 Steps to Use It Effectively

With a predicted 2.77 billion social media users worldwide by 2019, social media has become a key source of consumer insights for brands. In addition to helping companies understand their online reputation and customers...
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4 min read social-intelligence-oriented-brand-audits-lead-to-successful-campaigns
Graeme Anderson | Build Strategy - Nov 7, 2017

How Social Intelligence Oriented Brand Audits Lead to Successful Campaigns

A case study on how agencies can optimize new campaigns through customer profiles.
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4 min read insurance-brands-reaching-millennials-with-content-and-social-marketing
Graeme Anderson | Build Strategy - Nov 2, 2017

How Insurance Brands are Reaching Millennials with Content and Social Marketing

Strategies, best practices, and case studies of top insurance brands who have created successful millennial-oriented content marketing campaigns.
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5 min read objectives-to-integrate-into-social-media-marketing-strategy
Graeme Anderson | Community Manager - Oct 26, 2017

5 Objectives to Integrate Into Your Social Media Marketing Strategy

Choosing Objectives for Social Media Strategy With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated...
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4 min read social-selling-strategies
Graeme Anderson | Community Manager - Oct 25, 2017

How Insurance Brands Develop Social Selling Strategies

A case study on a large insurance company’s use of customer profiling and prospect analysis to generate new business.
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4 min read generate-new-business-using-social-intelligence
Christine Carzo | Analysis - Sep 22, 2017

How Insurance Brands Can Generate New Business Using Social Intelligence

A case study on how social media can help insurance providers generate new business leads through online prospect analysis.
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5 min read essential-social-media-KPIs
Christine Carzo | Analysis - Sep 15, 2017

The Essential Social Media KPIs for Improving an Agency's Campaign Performance

How one agency planned a successful campaign by analyzing social media KPIs.
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4 min read identifying-expansion-opportunities
Christine Carzo | Analysis - Sep 14, 2017

Identifying Expansion Opportunities: How Insight-Driven Agencies Use Social Intelligence

A case study of an insight-driven agency’s utilization of social intelligence to generate customer loyalty and expansion opportunities.
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