70% of consumer prefer to discover a brand through content rather than conventional advertising. So it’s no surprise that more marketers are prioritising content creation, promotion, and measurement in their strategies. Be it...

2018 has seen the rise of new digital marketing trends, as well as the evolution of key technologies like augmented reality, artificial intelligence, and voice search. In this post, we bring you six key trends that shaped the...

A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of videos....

Influencer marketing has proven to be a valuable method for marketing a brand or product, with some of the key outcomes being: improving brand advocacy, increasing awareness, reaching new audiences, and improving sales conversion.

As competition intensifies amongst brands, companies have to innovate and differentiate themselves by delivering customer centric campaigns and experiences that give their target audience a compelling reason to become customers.

If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI. You might include performance...

By 2019, there will be an estimated 2.77 billion social media users, meaning social media is a key source of consumer insights for brands. Social media is being used by brands across the globe for communications, reputation...

Today’s digital marketers are increasingly challenged to discern what’s important and what’s not in a world of flux. As 2018 kicks off, what are some of the key digital trends beyond big data, AI, and machine learning? With this...