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Austin Williams | Analysis - Mar 9, 2017

How Digimind Influenced SMW: A Recap Through Tweets

According to the numbers, Digimind was the top influencer throughout Social Media Week. Here's a break down of what that means:
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Melissa Chue | Benchmark - Feb 9, 2017

How to Prove Your ROI with Competitor Analysis

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, content marketing, profiling and segmentation, market mapping and business opportunities.
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Melissa Chue | Asia Pacific - Jan 24, 2017

#SocialiseSG January 2017 Highlights: Scaling Social with the Industry's Brightest

With the digital landscape fast evolving, what are the core pillars of a successful social media strategy, and what does it take to rise above the competition in 2017?
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Melissa Chue | Community Manager - Dec 22, 2016

Definition🎁: "Buyer's Journey" - Digital Marketing Advent Calendar

We're almost there! Today, Kepios Founder and social media expert, Simon Kemp shares his two cents on "Buyer's Journey", and how to master it. 
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Melissa Chue | Community Manager - Dec 20, 2016

Definition🎁: "Brand Advocacy" - Digital Marketing Advent Calendar

This Tuesday, McDonalds' Global Social Campaign and Advocacy Manager, Elly Deutsch defines "Brand Advocacy" for us - why it matters, as well as a couple of success stories. 
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Melissa Chue | Community Manager - Dec 19, 2016

Definition🎁: "Bots" - Digital Marketing Advent Calendar

It's the last week before Christmas and we can't be more excited to bring you our last roundup of 2017's key marketing definitions. This Monday, Zeno Group Singapore's Managing Director, Matt Collette fills us in on Bots. 
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Melissa Chue | Build Strategy - Dec 16, 2016

Definition🎁: "Geo-targeting" - Digital Marketing Advent Calendar

TGIF, marketers! You've made it through another week. Here's our weekend read for you: Waze Country Manager France Jerome Marty's definition of Geo-targeting, and how marketers can use it for their campaigns. 
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Melissa Chue | Build Strategy - Dec 13, 2016

Definition🎁: "Insight Driven Marketing" - Digital Marketing Advent Calendar

We are halfway through our Digital Marketing Advent Calendar! As we countdown to 2017, we look back on the upcoming trends in marketing: what to expect, and how to leverage new changes in digital to make better business...
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Melissa Chue | Build Strategy - Dec 9, 2016

Definition🎁: "Content Marketing" - Digital Marketing Advent Calendar

TGIF! We're rounding up the first week of our Digital Marketing Advent Calendar with one of the hottest trends of 2016 - Content Marketing. As more and more brands hop on the content bandwagon, we sat down with The Digital...
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Jerome Maisch | Community Manager - Dec 8, 2016

Definition🎁: "Social Selling" - Digital Marketing Advent Calendar

It's almost Friday so we are keeping things short and sweet today. We connected with LinkedIn Power Profile and Global CEO and Founder of Black Marketing,  Chris J Read, to share his take on Social Selling for our Digital...
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