Leveraging social data to strengthen your brand’s social media marketing strategies Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...

With a predicted 2.77 billion social media users worldwide by 2019, social media has become a key source of consumer insights for brands. In addition to helping companies understand their online reputation and customers better,...

A case study on how agencies can optimize new campaigns through customer profiles.

Strategies, best practices, and case studies of top insurance brands who have created successful millennial-oriented content marketing campaigns.

Choosing Objectives for Social Media Strategy. With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated...

A case study on a large insurance company’s use of customer profiling and prospect analysis to generate new business.

A case study on how social media can help insurance providers generate new business leads through online prospect analysis.

How one agency planned a successful campaign by analyzing social media KPIs.

A case study of an insight-driven agency’s utilization of social intelligence to generate customer loyalty and expansion opportunities.

With existing customers making up 65% of a company’s business (Gartner), customer retention is critical to your bottom line. Yet, a study by Bain & Company found 60 - 80% of customers who describe themselves as ‘satisfied’ do not...