4 min read real-time-insights-3-steps
Melissa Chue | Community Manager - Sep 11, 2017

Deliver a Winning Customer Marketing Strategy With Real-Time Insights in 3 Steps

With existing customers making up 65% of a company’s business (Gartner), customer retention is critical to your bottom line. Yet, a study by Bain & Company found 60 - 80% of customers who describe themselves as ‘satisfied’ do...
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1 min read 8-business-opportunities-you-can-unlock-with-social-media
Melissa Chue | Community Manager - Sep 5, 2017

8 Business Opportunities You Can Unlock with Social Media

With over 3 billion active social media users around the world (We Are Social, Global Statshot: Digital in Q3 2017), it is inevitable that social will continue to shape all aspects of business opportunities across industries.
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4 min read
Melissa Chue | Community Manager - Aug 18, 2017

The Marketer’s Cheat Sheet to Improve Customer Engagement on Social Media

In January 2016, a feisty redheaded girl began roasting people on Twitter, firing back at her detractors with witty jibes. Her rapid, sardonic takedowns earned her thousands of retweets, likes and views, and it wasn’t long...
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5 min read computer
Melissa Chue | Build Strategy - Aug 8, 2017

Increase Website Traffic in 4 Simple Steps Using Social Media

One common website goal for marketing teams is to drive traffic to websites, because if your website isn’t attracting visitors then you won’t be generating sales or achieving your business goals. With that said, driving...
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5 min read how-social-media-monitoring-can-help-increase-brand-awareness-1068x600
Melissa Chue | Brands - Jul 28, 2017

How to Use Social Media Monitoring to Increase Brand Awareness

For B2C and B2B companies alike, brand awareness remains a top priority for marketing campaigns. A 2017 survey by Advertiser Perceptions found the top three marketing challenges included reaching potential customers in a...
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3 min read 4-tips-for-increasing-customer-engagement-for-online-retailer
Melissa Chue | Community Manager - Jul 26, 2017

4 Tips for Increasing Customer Engagement for Online Retailers

The expectation of an omnichannel customer experience means brands need to create a seamless customer journey across all possible touch points, from e-commerce websites to owned media channels. With 303 million active social...
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8 min read 5-benefits-of-Social-Listening-for-your-Content-marketing-1
Melissa Chue | Build Strategy - Jun 28, 2017

5 Ways You Can Improve Your Content Strategy with Social Listening Techniques

With 70% of consumers preferring to discover a brand by content rather than by advertising, it’s no secret that content has grown to be an important part of a marketer’s arsenal. In addition, Nielsen’s Global Trust Advertising...
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5 min read lazada-singapore-mothers-day-1
Melissa Chue | Facebook - May 17, 2017

Online retailers and influencers tug at heart strings on Mother’s Day

Mother’s Day has come and gone, and true to form the social media community stepped up in expressing their love for their mothers with sentimental messages and heart shaped emojis aplenty. Here’s a look at how the biggest...
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3 min read
Melissa Chue | Asia Pacific - Apr 13, 2017

Content 360 Singapore 2017 Highlights

Content marketing is king, but how can brands cut through the clutter and reign supreme as masterful storytellers? Hosted by Marketing Magazine, Content 360 Singapore 2017 gathered close to 200 content marketers from the...
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5 min read
Melissa Chue | Asia Pacific - Apr 12, 2017

Driving Content Marketing Strategies with Social Listening and Analytics | Content 360 Singapore 2017

Content marketing strategies are all about connecting with your audience with compelling stories and great distribution plans.
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