The global alcoholic beverages market was valued at $1,344 billion in 2015, and is projected to reach $1,594 billion by 2022. And the US contributes a large quantity to this revenue, with more than 7.7 billion gallons of...

Brands have been collecting data on customers, consumers and prospects for as long as they’ve been marketing to them. Customer profiling is invaluable in developing differentiated products and services. Netflix, for example, uses...

To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and...

Leveraging social data to strengthen your brand’s social media marketing strategies Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...

Estimated Reach provides the most realistic estimate of the exposure a topic receives on social platforms, as opposed to simple community size calculations that overestimate the impact of your mentions.

A case study on the methods for correctly assessing the impact of social media on crisis management strategy and identifying priority concerns with the most relevant metrics and KPIs.

Comprehensive, simple, and flexible. Digimind Social Wall empowers professionals to share the information that matters most to their organization across departments to make informed, smarter business decisions.

Whether it’s product launch or a booth at a trade show, the goal of every marketing event is this: generate positive buzz for the brand, and create opportunities for sales teams to engage new customers.

A common recurring issue for many brands is the ability to attract event sponsors by effectively communicating brand value to investors. The sports industry comes to mind for many as a highly commercialized industry – just look...

Social media has, without a doubt, presented brands with immense opportunities for connecting with customers, identifying and developing new business opportunities, and more. But it is also a channel which can snowball a crisis.