Understanding consumer behavior and customer demand is a powerful lever for tailoring content strategy and driving sales. According to Statista.com, 81% of Americans had at least one social media profile by 2017 - social media...

Choosing Objectives for Social Media Strategy. With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated...

A case study on a large insurance company’s use of customer profiling and prospect analysis to generate new business.

Insurers and Millennials: Defining the Consumer Relationship

A case study on how insurance brands can optimize online customer care through real-time analysis of online conversations.

Three case studies which demonstrate how social listening can improve your communication strategy and customer service.

A collection of case studies showcasing the best insight-driven techniques with which agencies can improve profitability.

A case study on how social media can help insurance providers generate new business leads through online prospect analysis.

How one agency planned a successful campaign by analyzing social media KPIs.

A case study of an insight-driven agency’s utilization of social intelligence to generate customer loyalty and expansion opportunities.