What makes a successful Competitive Intelligence Analyst? Team Digimind sought to answer this question. What we found was this list of seven habits that highly successful competitive intelligence analysts follow.
Running a Competitive Intelligence monitoring project is similar putting oil into your car. First, you need to identify what type of information (oil) you need to run your specific company (car) at the optimum speed to reach your...
You don't have to be an internal marketing expert to create content and events that inspire interest in your Competitive Intelligence project. You just need the right tools in your toolbox. This article lists the nine most common...
We release today the second part of our blog post which is about the pitfalls to avoid with your CI project. After covering the absence of KPIs, the inadequate profile, a poor transition, we will be focusing today on the lack of...
Digital transformation is shaping up to be one of the biggest trends in the industry. From communicating to making and processing payments, people's lives have been changed by the digitisation of everyday processes. But how can...
Google search behaviour can reveal a wealth of information about consumers, from what the trending interest is to what they're curious about a brand's products and services. With a whopping 2 trillion searches and more made every...
Managing competitive intelligence projects is an integral part of the day-to-day role of a CI manager and requires a well-structured, holistic approach to ensure a successful outcome. The CI Manager is responsible for...