What is Competitive Intelligence? Organizational performance can be improved through the use of competitive intelligence, which involves developing knowledge about the competitive environment through forward-looking practices. An...

How to effectively decipher your competitors on the web and social media with social media listening We already studied why companies use social media listening, in other words, why they listen to and analyze social media to feed...

A company's competitor analysis is among its most important tools. Information from multiple sources and messages (from an article to a formalized tweet) allows you to conduct a powerful and original analysis of your competitors...