Melissa Chue

I’m a marketer by day and a writer and content creator by night. At Digimind, I oversee content and events for the Asia Pacific market. AMA about social media!
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Recent Posts

2 min read
Melissa Chue | Build Strategy - May 25, 2017

Fuelling Digital Transformation with Digital Intelligence | CMO Innovation Summit Singapore 2017

It’s no secret that business strategies can be optimised with a better knowledge of the industry around them. By harvesting more and better data and continuously developing actionable insights around their business and...
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2 min read
Melissa Chue | Build Strategy - Oct 5, 2016

A Beginner's Guide to Digital Transformation

Digital transformation is shaping up to be one of the biggest trends in the industry. From communicating to making and processing payments, people's lives have been changed by the digitisation of everyday processes. But how...
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2 min read
Melissa Chue | Build Strategy - Sep 28, 2016

Top 10 Insights from Google Search Behaviour Part 1: Consumer Interests

Google search behaviour can reveal a wealth of information about consumers, from what the trending interest is to what they're curious about a brand's products and services. With a whopping 2 trillion searches and more made...
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