9 min read Luxury-marketing-strategies-for-managing-brand-reputation-on-social-media (1)
Melissa Chue | Asia Pacific - Apr 1, 2019

Luxury Marketing Strategies for Managing Brand Reputation on Social Media

Luxury marketing has long revolved around sustaining a brand’s status as an icon of wealth and success. However, recent developments around the world pose significant obstacles to sustaining sales and driving growth. These...
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5 min read social-listening-strategies-for-luxury-brands-APAC
Melissa Chue | Asia Pacific - Jan 3, 2019

Shine on Social: 5 Social Listening Strategies for Luxury Brands in Asia Pacific

Consumers flock to social media to share their opinions and experiences, as well as discover the latest and greatest trends in everything from technology to holiday destinations. For this reason the power of social for...
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6 min read background-1068x775
Graeme Anderson | Build Strategy - Dec 5, 2017

Monitoring and Analyzing Social Media Trends: The Best Practices

Differentiating a brand’s products and services from those of competitors is a primary concern for marketers in any industry. The ability to monitor trends in real time is an incredibly valuable tool for anticipating changes...
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4 min read customer-social-media-interaction-2017
Graeme Anderson | Community Manager - Nov 21, 2017

Customer Social Media Interaction in 2017

Each minute, a huge amount of social media activity occurs. Every minute, there are 452,000 new tweets, 156 million emails are opened, 15,000 gifs are sent over Messenger, 1.8 million Snapchats are sent, 751,522 dollars are...
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4 min read social-media-strategies-effective-consumer-engagement
Graeme Anderson | Build Strategy - Oct 10, 2017

6 Social Media Strategies For Effective Consumer Engagement

In January of 2016, Burger King challenged Wendy’s 4 for $4 deal on Twitter:
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5 min read emojipillow
Graeme Anderson | Community Manager - Oct 5, 2017

Insurance and Customer Experience: 60% of Millennials Want Both Traditional and Digital Communications

Insurers and Millennials: Defining the Consumer Relationship
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2 min read BlogEN_Conferences_Corporate-Social-Media-Summit-Cover-1068x775
Austin Williams | Build Strategy - Jun 27, 2017

Influencing the Customer Journey with Social | Corporate Social Media Summit June 2017

On Thursday, June 15th, Digimind had the pleasure of participating as a gold sponsor at the annual Corporate Social Media Summit in New York City.
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2 min read BlogEN_Online-Retailers-Killed-the-Department-Store-Cover-1068x775
Austin Williams | Brands - Jun 15, 2017

How Online Retailers Leverage Social Media to Outperform Department Stores

One very silly argument marketers of a certain age tend to make is that millennials are killing department stores. This opinion is equal parts misguided and misleading. Online retailers, in fact, are killing department stores....
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2 min read BlogEN_Online-Retailers-and-the-Pressure-to-Listen-and-Perform-on-Social-Media-Cover-1068x775
Austin Williams | Build Strategy - Jun 12, 2017

Top Challenges and Opportunities for Online Retailers Using Social Listening

Last week, online menswear retailer JackThreads wrapped their “farewell sale,” unloading their merchandise for 70% off as they prepared to officially go out of business. Like most other loses, the death of a brand provides an...
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4 min read BlogEN_Sneaker-Brands-Cover-1068x775
Austin Williams | Build Strategy - Jun 7, 2017

Sneaker Brands' Unique Opportunity in Social Listening

Since Michael Jordan first revolutionized the way athletic shoes were branded in the 90s, the sneaker industry has continued to steadily evolve over time. In the early 2000s, the retro boom within the industry (brands...
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