5 min read
Melissa Chue | Brands - Nov 29, 2018

6 Digital Marketing Trends that Shaped 2018

2018 has seen the rise of new digital marketing trends, as well as the evolution of key technologies like augmented reality, artificial intelligence, and voice search. In this post, we bring you six key trends that shaped the...
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2 min read
Paul Vivant | Build Strategy - Sep 17, 2018

Digimind Named A Strong Performer in Social Listening Platforms Report by Independent Research Firm

At Digimind, our aim is to build innovative tools to help our clients understand the world as it is through social media intelligence. We strive to provide not just the best-in-class technology, but also the sharpest minds to...
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4 min read
Sophia Guan | Build Strategy - Jun 12, 2018

3 Ways to Identify the Right Influencers For Your Brand

With total brand spending on influencer marketing projected to reach $101 billion USD by 2020, the future for influencer marketing looks promising. However, while marketers understand the power of influencer marketing, 67% of...
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3 min read
Heather Aponte | Build Strategy - Mar 28, 2018

What Crisis Communicators Can Learn from the United Airlines Debacle

Social media was outraged on March 12th when it was reported that a dog, which flight attendants mandated the bag holding the animal be stored in an overhead bin, died on a United Airlines plane. As a social intelligence...
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3 min read
Melissa Chue | Asia Pacific - Mar 16, 2018

3 Things Brands Should Know About Twitter’s Sports Video Partnership in APAC

This year at Sportel Asia, Twitter announced a new premium content video partnership with nine leading sports channels around the region, giving fans access to more live programming, games, highlights, and events ranging from...
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3 min read
Graeme Anderson | Build Strategy - Mar 8, 2018

Social Media Marketing World 2018 Recap: Keeping The Social in Social Media

In case you missed it, there were over 5,000 marketers who made the trek out to sunny San Diego for Social Media Marketing World 2018 on February 28th, and some members of Digimind's NYC team were lucky enough to participate!
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3 min read
Melissa Chue | Infographic - Feb 19, 2018

Celebrating Chinese New Year 2018 on Social Media

Chinese New Year festivities began over the weekend, and internauts wasted no time in celebrating, be it by posting new year's greetings online, or sharing pictures of the traditional food they feasted on.
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4 min read
Heather Aponte | Build Strategy - Feb 6, 2018

Beyond the Best and Worst Super Bowl Ads: Understanding the True Drivers of Advertisers’ Success and Failure

From big-name home and car brands to smaller brands, this is the real impact this year’s Super Bowl ads made on viewers
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3 min read
Heather Aponte | Build Strategy - Jan 11, 2018

The Marketing Trends that Industry Professionals Believe will Reign Supreme in 2018

Over the last few years, new trends have emerged that have had an enormous influence on how marketing organizations collaborate, communicate, innovate and evolve. As digital marketers, we live in a fast-paced world where the...
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4 min read
Graeme Anderson | Benchmark - Dec 28, 2017

How Adolescents Use Social Media

To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and...
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