Instagram has more to work on if they genuinely want to stand out. It's no question how riveting Instagram's future is–with the power to please one and all–but only if the developers listen closely to what users want the most...

Winning on social media is not a one-step process. It requires meticulous attention to audience needs to cement lasting loyalty, which some brands do exceedingly well to remain top of mind.

With influencer-driven marketing campaigns at the helm of consumer strategies, the hype around brands like McDonald’s who collaborated with K-pop band BTS is justified by how it achieved stellar online traffic organically which...

Consumer brands like Shopee, Tiktok, and WhatsApp steamrolled their way to the top of the Asia Pacific ladder at the turn of this decade, while the stay-at-home lifestyle epitomized the importance of creating a unique digital...

Health and wellness branding is one of, if not the most strategic way for non-endemic brands to dip their toes into this $4.5 trillion wellness industry.

2020 has seen people migrating into uncharted territory for the first time in their lives. No, it’s not playing Pokemon Go at the nearest park – but it’s closer than you think. It’s moving; visiting the great outdoors, taking a...

Although Covid-19 vaccinations couldn’t have arrived any earlier this 2021, mankind’s resolve showed us that life still must move on undeterred by any toilet paper crunch. There is optimism about the economic recovery with the...