Melissa Chue

Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.
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Recent Posts

2 min read 17-social-media-trends-to-follow-in-2017
Melissa Chue | Build Strategy - Jan 10, 2017

17 Social Media Trends to Follow in 2017 (1): Content

With the new year, comes new possibilities and development in technology and social media. Here are 17 social media trends that marketers can't miss in the new year in digital, starting with content:
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2 min read
Melissa Chue | Asia Pacific - Nov 25, 2016

Asia's Top Tweets of the Week 25.11.2016 | #Video

Video has emerged as one of the hottest trends in recent years. With live streaming and immersive video dominating the scene, how can marketers leverage the many formats available to create compelling customer experiences?
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2 min read breaking-down-chatter
Melissa Chue | Asia Pacific - Nov 14, 2016

Breaking down the mountain of online chatter | PR Asia 2016

Online reputation management. It's the biggest challenge faced by communication directors today, according to a 2015 study conducted by Brunswick Insights. Indeed, the rise of social media has allowed customers to share their...
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3 min read
Melissa Chue | Asia Pacific - Nov 11, 2016

Asia’s Top Tweets of the Week | 11.11.2016 #PublicRelations

Public relations has always been a key part of a brand's strategy. With the prevalence of social media in this digital age, where does it stand, and how can brands build long lasting relationships with their customers with it?
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2 min read southeast-asia-insurance-brands
Melissa Chue | Build Strategy - Nov 9, 2016

Report: What do Southeast Asia's consumers want from insurance brands?

Insurance companies work round the clock to meet their customers' needs, whether it's processing a claim or answering their questions. Like many B2C industries, there is a growing need for more options to interact with...
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2 min read
Melissa Chue | Build Strategy - Nov 4, 2016

Asia’s Top Tweets of the Week | 04.11.2016 #Vine

On 27 October 2016, Twitter announced it would be discontinuing Vine - four years after acquiring it. Known for launching comedy acts like the Eh Bee Family and Brittany Furlan, the short-form video sharing platform appears to...
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2 min read
Melissa Chue | Build Strategy - Oct 19, 2016

Watch: 10 Questions About Social Media ROI with Jim Guzman of MRM//McCann

Social media ROI is critical for tracking and measuring the performance of your social media activities. For brands that are expanding into social for their digital initiatives, how can they align it with their overall...
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2 min read
Melissa Chue | Asia Pacific - Sep 30, 2016

Asia’s Top Tweets of the Week | 30.09.2016 #Storytelling

Storytelling is a powerful tool. It's why we re-watch old movies, pick up new books, and share news with our friends and family.
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3 min read blog-toptweets-sg-25112016
Melissa Chue | Build Strategy - Sep 23, 2016

Asia’s Top Tweets of the Week | 23.09.2016 #Twitter

Twitter finally unrolled a highly anticipated update this week - its 140 character count limit no longer includes links, images, and videos! Naturally, marketers, Tweeters, and marketers who tweet all got excited. After all,...
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2 min read
Melissa Chue | Build Strategy - Sep 21, 2016

Watch: 10 Questions About Social Media Marketing with Roger Graham of Hootsuite

Social media marketing has grown as brands realise the value of social for their online initiatives. Whether you're a B2C or a B2B company, it's a great way of interacting with customers in this digital age.
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