Melissa Chue

Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.
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Recent Posts

2 min read blog-toptweets-18112016
Melissa Chue | Build Strategy - Sep 16, 2016

Asia's Top Tweets of the Week | 16.09.2016 #DigitalTransformation

Digital transformation is one of the biggest buzz phrases in the industry. Yet many remain overwhelmed by the very thought of it. Is digital transformation just about integrating data? How can businesses transform effectively...
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2 min read social-media-management
Melissa Chue | Build Strategy - Sep 14, 2016

The 4 Biggest Misconceptions About Social Media Monitoring

In TNS’ Asia Pacific Marketing Monitor 2016 report, 46% of 2, 250 marketers surveyed cited social media monitoring as a metric that informs marketing planning.
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2 min read blog-besttweets-sg
Melissa Chue | Build Strategy - Sep 9, 2016

Asia’s Top Tweets of the Week | 09.09.2016 #Mobile

   
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2 min read
Melissa Chue | Build Strategy - Sep 2, 2016

Asia's Top Tweets of the Week | 02.09.2016 #Data

   
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2 min read
Melissa Chue | Facebook - Aug 26, 2016

Asia’s Top Tweets of the Week | 26.08.2016 #Facebook

Facebook ranks among the highest used social media platform in Asia Pacific. As marketers, how can we cut through the clutter and engage with our audience on this channel? This week, we scoured through the region's best of the...
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3 min read
Melissa Chue | Asia Pacific - Aug 19, 2016

Asia’s Top Tweets of the Week | 19.08.2016 #SocialMediaMarketing

Social media has become more and more important, as brands realise what it can do for their marketing campaigns. This week, we trawled through Asia Pacific's best of the best on Twitter to bring you useful titbits on how you...
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2 min read
Melissa Chue | Build Strategy - Aug 12, 2016

Asia’s Top Tweets of the Week | 12.08.2016 #InfluencerMarketing

Influencer marketing is all the rage on social media. In an age where customers trust word of mouth reviews over celebrity endorsements, how can marketers truly leverage an influencer's following? What about tracking an...
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3 min read pokemon-go
Melissa Chue | Asia Pacific - Aug 10, 2016

Pokémon GO: A Content Marketer's Guide

Pokémon GO, the mobile phone game that has taken the world by storm, is finally available in Asia, and players young and old can't get enough of it.
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1 min read top-tweets-of-the-week
Melissa Chue | Asia Pacific - Aug 5, 2016

Asia’s Top Tweets of the Week | 05.08.2016 #EmployeeAdvocacy

Employee advocacy - it's one of the fastest growing channels for branding and engagement for the company. Indeed, social selling goes a long way in generating discussion and building a healthy online presence for the the...
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2 min read
Melissa Chue | Asia Pacific - Jul 29, 2016

Asia’s Top Tweets of the Week | 29.07.2016 #ContentMarketing

Content is king in today’s day and age in marketing. But how can brands reign supreme in the race to showcase their expertise with shareable, enticing content?
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