Why is reputation risk a "different" risk? Unlike market and credit risks, whose impact can be contained, reputational risks often arise from the amplification of another problem that can occur anywhere. In fact, business risks...

Online brand reputation is the image of your company seen by the internet users. Various factors like online reviews, consumer forums, news articles, social behavior, and visibility in search results impact your brand reputation.

65% of companies who have experienced a reputation crisis say that social media made their crisis more difficult to manage; however, 55% feel social media aided their recovery. How has social media impacted the spread of bad buzz...

PR is all about understanding your audience and providing them with the messages they will pay attention to on the medium that that is most appropriate. And even with the shift in focus to digital outlets for most marketing and...

A case study on the methods for correctly assessing the impact of social media on crisis management strategy and identifying priority concerns with the most relevant metrics and KPIs.