A case study on how agencies can optimize new campaigns through customer profiles.

Choosing Objectives for Social Media Strategy. With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated...

How one agency planned a successful campaign by analyzing social media KPIs.

Optimizing your crisis management and monitoring strategy on social requires a number of good practices before, during, and after the crisis. Here are the steps you should be taking:

In advertising, it's essential to measure the social impact and ROI of your campaigns. This measurement will allow you to analyze your performance, improve future campaigns, and develop other opportunities.