It is clear that brands can create competitive advantage by collecting and analyzing data on customer consumption habits. However, traditional surveying methods such as questionnaires, interviews, and discussion groups are often limited in terms of sample size and spontaneity of responses. Beyond traditional methods, marketers can capture insights from social media conversations occurring online.
Specific to the outrage United Airlines recently inspired is this is the first time in history a viral act of violence came at the hands of a commercial brand.
A brand’s social media accounts should not be a one-way promotional channel for products - they should be an outlet for creating authentic brand relationships with customers. Below you’ll find six best practices for effective social media engagement.
During SMW, we caught up with some notable influencers. Here, we chat one on one with digital media's brightest—this time, Sarah Troncone of Cohn & Wolfe.
When it comes to social media strategy, U.S. universities are schooling the masses, but luckily their tactics aren’t just reserved for those with a...
Brands and retail professionals recognize the importance of a social CRM strategy, yet few actually invest in one. Here are some tips they could learn from.
During SMW, we caught up with some notable influencers. Here, we chat one on one with digital media's best and brightest—this time, Marcus Collins of Doner.
The ability to monitor your competitors & gain insight into their activities on social is a benefit that is just as helpful as monitoring your own audience.