Social Media Marketing World 2018 Recap: Keeping The Social in Social...

Social Media Marketing World 2018, an annual conference of more than 5,000 marketers kicked off on February 28th, and some members of Digimind's NYC team were lucky enough to be in attendance!

Celebrating Chinese New Year 2018 on Social Media

Here's how internauts in Hong Kong, Indonesia, Malaysia, Singapore and The Philippines discussed Chinese New Year on social media.

Beyond the Best and Worst Super Bowl Ads: Understanding the True...

From big-name home and car brands to smaller brands, this is the real impact this year’s Super Bowl ads made on viewers We all know...

The Marketing Trends that Industry Professionals Believe will Reign Supreme in...

Over the last few years, new trends have emerged that have had an enormous influence on how marketing organizations collaborate, communicate, innovate and evolve....

How Adolescents Use Social Media

To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and digital technologies.

Digimind and El País Partner to Monitor Online Public Discourse about...

Digimind recently partnered with Prisa, a global Spanish and Portuguese media group and the official public opinion aggregator for the Catalan elections to be held on December 21st.

Monitoring and Analyzing Social Media Trends: The Best Practices

The ability to monitor trends in real time is an incredibly valuable tool for anticipating changes in the market and remaining at the forefront of competition.

Crisis Management: Aligning Digital and Offline Promotional Campaigns

A case study on real-time crisis-management for digital and offline campaigns.

Customer Social Media Interaction in 2017

Each minute, a huge amount of social media activity occurs.

5 Key Questions for Detecting Market Trends Using Social Media

It is clear that brands can create competitive advantage by collecting and analyzing data on customer consumption habits. However, traditional surveying methods such as questionnaires, interviews, and discussion groups are often limited in terms of sample size and spontaneity of responses. Beyond traditional methods, marketers can capture insights from social media conversations occurring online.