Social Media Marketing World 2018, an annual conference of more than 5,000 marketers kicked off on February 28th, and some members of Digimind's NYC team were lucky enough to be in attendance!
From big-name home and car brands to smaller brands, this is the real impact this year’s Super Bowl ads made on viewers We all know...
Over the last few years, new trends have emerged that have had an enormous influence on how marketing organizations collaborate, communicate, innovate and evolve....
Digimind recently partnered with Prisa, a global Spanish and Portuguese media group and the official public opinion aggregator for the Catalan elections to be held on December 21st.
The ability to monitor trends in real time is an incredibly valuable tool for anticipating changes in the market and remaining at the forefront of competition.
A case study on real-time crisis-management for digital and offline campaigns.
It is clear that brands can create competitive advantage by collecting and analyzing data on customer consumption habits. However, traditional surveying methods such as questionnaires, interviews, and discussion groups are often limited in terms of sample size and spontaneity of responses. Beyond traditional methods, marketers can capture insights from social media conversations occurring online.