8 Good Practices for Competitor Benchmarking on Social Media

Through speaking with digital transformation managers, I realize that upcoming future changes and developments are becoming more integrated, focusing on people, tools, organization and processes, some...

Top 10 qualities of a good Community Manager

The job of Community Manager is relatively new and not always well understood. Consumers are now actors in their own consumption, regularly publishing reviews on...

8 Business Opportunities You Can Unlock with Social Media

Businesses can leverage social media networks, as well as insights from social media, to improve their market position and increase revenue. Here are eight business opportunities you can unlock with social media.

Sponsorship Acquisition and Retention: The Essential Event Marketing KPIs

A commonly recurring issue for many brands is the ability to attract event sponsors by effectively communicating brand value to investors.

Top 20 Twitter Accounts for Banking & Finance

Banking and finance impacts almost every aspect of our lives, even if we don't realize it. Our jobs, salaries, and mortgages are all heavily...

How to predict the future using Social Media Monitoring

If we could look into a crystal ball and see the future, the word ‘regret’ probably wouldn’t feature in the human vocabulary. Because if...

How to Grow Your Market Share Using Social Media Intelligence

Social media intelligence, through powerful tools, allows brands to collect insights from social media, analyze trends, and use this information to drive the different...

Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how Asus took advantage of social listening to profile consumers and optimize the launch of a new smartphone.

5 Essential Social Media Reporting Strategies

Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies.

20 Twitter Consumer Insights Accounts to Follow

When a company finds a shift in consumer behavior due to a changes in the social, cultural, technological, environmental, political or technological landscapes, consumer insights researches quickly dig...