The (not so) Secret Recipe of a Successful Digital Command Center...

According to Forbes, data-driven marketing leaders are more than six times more likely than laggards to achieve competitive advantage in increasing profitability. With so...

The Guide to Instagram Influencer Marketing: 4 Benchmarking Tips for Marketers

If you are a social media marketer, chances are you have considered tapping into the power and clout of Instagram influencers. But before you rush into your next Instagram influencer marketing campaign, check out how you can benchmark and identify the most effective and relevant one for your brand.

4 Most Asked Questions About Social Media Monitoring – Answered

In the age of digital transformation, social media monitoring has grown increasingly important. Companies are beginning to adopt social analytics to better optimize, track...

The 5 Most Disruptive Retail Marketing Trends in 2018 and Beyond

We’ve gathered the top retail marketing trends and predictions from industry experts around the world to help you make sense of all the disruptions from social media and technology. Pull up your shopping cart for 2018’s retail trends and tips you’ll want to check out!

When Social Media Insights Meet Business Intelligence

Here’s how you can apply business intelligence to data from social media, and present it in an easily digestible manner to help you detect early trends for product development and content marketing.

3 Ways to Identify the Right Influencers For Your Brand

With total brand spending on influencer marketing projected to reach $101 billion USD by 2020, the future for influencer marketing looks promising. However, while...

5 Innovative Examples of AI in Marketing and Customer Experience Strategies

With 53% of brands surveyed by Salesforce’s Fourth Annual State of Marketing report planning to adopt AI in two years, how can marketers harness the power of AI? Here are some success stories of AI in marketing and customer experience, from innovative brands to inspire you!

Interview with an Expert: Influencer Marketing

Eight Questions with Adam Rivietz, Co-founder of #paid What does #paid do for marketers and brands? #paid is a hybrid solution of technology and human expertise....

3 Metrics to Track, Predict and Measure the Real Impact of...

How your brand responds during and after a crisis can either repair or significantly damage brand reputation. Monitoring metrics such as volume of conversation over time, as well as how your customer sentiment evolves throughout the course of said crisis, is crucial in helping brands calibrate responses in real time.

5 Winning Customer Experience Examples to Inspire Your Brand’s Marketing Strategy

Customer experience has evolved from an interaction between brand and customer, to an important factor in brand perception. Delivering a standout customer experience is all about creating an emotional connection between brand and customer by engaging them and putting them in the center of their strategy. Here are some unique and engaging examples to inspire your brand’s customer experience strategy!