5 min read
CYL | Retail - Aug 16, 2023

The Power Duo: AI and Automation in the Retail Industry

In today's rapidly evolving landscape, technology is revolutionizing the retail industry, ushering in a new era of enhanced customer experiences and optimized business operations. With the rise of the Internet of Things (IoT),...
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7 min read
CYL | Industry Report - Aug 9, 2023

Analysis: APAC Consumers' Public Perception and Confidence in Electric Vehicles

The wheels of innovation are turning, and the world is witnessing a paradigm shift toward sustainable transportation. Amid this global transition, electric vehicles (EVs) have emerged as a revolutionary force, promising a cleaner...
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9 min read
CYL | Industry Report - Jul 28, 2023

Ranking the Top 5 EV Brands Monitored in APAC

In 2022, there were an estimated 10 million EVs on the road worldwide, and this number is expected to reach 145 million by 2030.
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5 min read
CYL | Industry Report - Jul 25, 2023

With Great (battery) Power, Comes Great Responsibility: Unearthing the Price We Cannot Ignore

With an estimated count exceeding 1.4 billion cars worldwide, the automotive industry has consistently embraced technological advancements as a crucial factor in its evolution.
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9 min read
Silvia Bizzarro | Measure ROI - Jul 13, 2023

What Are the KPIs You Should Choose to Help You Identify Your Best Communication Campaigns?

One of the advantages of digital marketing is that it's relatively easy to measure what you're doing in real time, and to optimise it to achieve sales targets. There are several factors that determine whether or not a...
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19 min read What are online weak signals for brands - Digimind blog
Durga Kudumula | Sentiment Analysis - Jul 11, 2023

What are the Online Weak Signals for a Brand and What are the Key Benefits of Detecting them?

It’s no surprise that digital services are playing a more essential part in consumers' daily lives.
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8 min read Comment une marque peut-elle développer sa notoriété grâce au Social Media Listening ?
Silvia Bizzarro | Insight Driven Marketing - Jul 7, 2023

How Can Brands Use Social Media Listening to Build Awareness of Their Brand?

Developing Brand Awareness For both B2C and B2B companies, building brand awareness is one of the top priorities when implementing new marketing campaigns. In 2023, a significant 86% of all marketers surveyed indicated that their...
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9 min read Digimind - Blog - EN - Social media Giants Fight Against Fake News - Featured Image
Christophe Asselin | fake news - May 24, 2023

Social Media Giants Fight Against Fake News: Moving Forward or Stagnant?

The topic of fake news has brought attention to the actions (or lack thereof) of social media giants. Let's explore whether they are making progress or remaining stagnant.
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7 min read
CYL | Digital Marketing - May 23, 2023

Tools for Market Research

Market research is a valuable tool for businesses to gain insights into consumer behavior and preferences. However, it’s important to recognize that market research has limitations and cannot answer every aspect of consumer...
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7 min read Digimind - Blog - Fake News 5 Tips to Combat It - Featured Image
Christophe Asselin | fake news - May 17, 2023

Fake News: The 5 Most Important Things You Need to Know to Understand and Combat It

Fake news, as defined by Ifop, is intentionally created and spread online with the purpose of deceiving people. Despite efforts to combat it over the past four years, the battle against this phenomenon remains a formidable...
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