Report: Southeast Asia’s Top 5 B2C Insurance Brands on Social Media

Insurance is a highly competitive space that operates across multiple products, such as home, life, automotive, health, and travel. On the consumer front, there...

Best Practices for using Social Listening for PR

The PR industry is changing, and necessarily so. Gone are the days when PR consisted of sending out a press release to print papers,...

3 Ways to Identify the Right Influencers For Your Brand

With total brand spending on influencer marketing projected to reach $101 billion USD by 2020, the future for influencer marketing looks promising. However, while...

How to Filter Out the Noise On Social Media

For brands seeking insight into any given topic or discussion, it’s important to sift through the excess mentions that aren’t exactly pertinent. For this, you’ll need noise filters.

Social Media Listening for Crisis Management

When a crisis occurs for any business there is rarely a simple solution to the problem. Once a crisis occurs the only thing a...

3 Steps to Measure a Crisis’ Impact on Your Brand’s Reputation

The best contingency plans are executed in a timely manner. See how you can quickly measure and analyze the impact of a crisis on your brand's reputation and define your next course of action.

3 Metrics to Track, Predict and Measure the Real Impact of...

How your brand responds during and after a crisis can either repair or significantly damage brand reputation. Monitoring metrics such as volume of conversation over time, as well as how your customer sentiment evolves throughout the course of said crisis, is crucial in helping brands calibrate responses in real time.

How to Develop a Targeted Media List with Social Media Monitoring

Every PR practitioner knows an up-to-date media list is one of the most important things to getting your story in front of the right target audience. Here are a few tips on how you can use social media listening tools to build and maintain a targeted media list.

RFP Creation Tool for Social Media Monitoring

So, you've decided that your organization needs a social media monitoring tool - congratulations on your decision! Now you must begin the process of analyzing...

The Guide to Instagram Influencer Marketing: 4 Benchmarking Tips for Marketers

If you are a social media marketer, chances are you have considered tapping into the power and clout of Instagram influencers. But before you rush into your next Instagram influencer marketing campaign, check out how you can benchmark and identify the most effective and relevant one for your brand.