Top Challenges and Opportunities for Online Retailers Using Social Listening

Last week, JackThreads went out of business. The death of an online brand provides an important opportunity to reflect on certain pressures unique to them.

How to find people asking for your products or services on...

140 million tweets are sent per day on average. Amidst all of this noise are your target consumers talking about products and services you...

Social Media Survival Guide for the Fashion Industry

Fashion is a fast and visual market. Consumers see what they want, buy them, trending outfits spread like wildfire, and just as fast as...

REPORT: The Top 20 U.S. Retail Companies on Social Media

The retail industry is in for a turbulent future as retail sales struggle overall across the country. This report analyzes the top 20 retailers...

The 5 Most Disruptive Retail Marketing Trends in 2018 and Beyond

We’ve gathered the top retail marketing trends and predictions from industry experts around the world to help you make sense of all the disruptions from social media and technology. Pull up your shopping cart for 2018’s retail trends and tips you’ll want to check out!

How to Analyze a Customer’s Path On Social Media

Analyzing the customer experience is essential to understanding the needs of consumers & their interactions with peers. Here's how to conduct that analysis.

How to Use Social Media Monitoring to Increase Brand Awareness

Without data, brand awareness campaigns become little more than a shot in the dark. Here's how marketers can reach the right audience on the right channels.

Report: Malaysia’s Top Telecommunications Companies on Social Media

We covered Singapore’s telecommunications industry on social media in our last post: which companies are leading the pack on social, and what makes customers...

Social Media Listening for Crisis Management

When a crisis occurs for any business there is rarely a simple solution to the problem. Once a crisis occurs the only thing a...

SMW Buzz: Visuals, Words, and Actions

For those who missed out, here’s a recap of the most interesting presentations of day two.