How to Get, Analyze, and Use Consumer Insights from Social Media

The potential of listening to your customers on social cannot media be understated. Here are ten ways you can detect and analyze consumer insights to better understand them!

5 Innovative Examples of AI in Marketing and Customer Experience Strategies

With 53% of brands surveyed by Salesforce’s Fourth Annual State of Marketing report planning to adopt AI in two years, how can marketers harness the power of AI? Here are some success stories of AI in marketing and customer experience, from innovative brands to inspire you!

How to Optimize Your Crisis Management and Monitoring Strategy

Optimizing your crisis management and monitoring strategy on social requires a number of good practices. Here are the steps you should be taking.

20 Best Practices for Managing Your Online Reputation I: Agents &...

Online reputation is the single biggest challenge faced by brands and marketers, according to a 2015 study conducted by Brunswick Insights with over 200 communications...

The Analytics of Outrage: How Social Media Reacted to United Airlines

Specific to the outrage United Airlines recently inspired is this is the first time in history a viral act of violence came at the hands of a commercial brand.

5 Ways Companies Can Leverage Consumer Insights From Social Media

The rise of social media as a communication channel has enabled customers to share millions of opinions about brands every day. Here's how you can access real-time consumer insights to increase customer engagement, brand loyalty, and ultimately, sales.

4 Most Asked Questions About Social Media Monitoring – Answered

In the age of digital transformation, social media monitoring has grown increasingly important. Companies are beginning to adopt social analytics to better optimize, track...

Optimize Your Content Marketing Strategy in 13 Steps with Social Media...

Be it online or offline, inbound or outbound, here is how you can boost your content marketing strategy simply by gathering and analyzing relevant insights from social media and the web!

REPORT: The Top 20 U.S. Retail Companies on Social Media

The retail industry is in for a turbulent future as retail sales struggle overall across the country. This report analyzes the top 20 retailers...

Report: Southeast Asia’s Top 5 B2C Insurance Brands on Social Media

Insurance is a highly competitive space that operates across multiple products, such as home, life, automotive, health, and travel. On the consumer front, there...