3 Strategies to Increase Customer Retention Rate Using Social Intelligence

In the eternal quest for revenue and growth, it’s easy for companies to overlook the opportunity available in simply improving customer retention. The average...

8 Business Opportunities You Can Unlock with Social Media

Businesses can leverage social media networks, as well as insights from social media, to improve their market position and increase revenue. Here are eight business opportunities you can unlock with social media.

The Marketer’s Cheat Sheet to Improve Customer Engagement on Social Media

Customer engagement can be a powerful tool to increase brand awareness, and build loyalty for your business. Here's how brands can do it right.

Increase Website Traffic in 4 Simple Steps Using Social Media

One common website goal for marketing teams is to drive traffic to websites, because if your website isn’t attracting visitors then you won’t be generating sales or achieving your business goals. Here's how you can drive website traffic through social.

How to Use Social Media Monitoring to Increase Brand Awareness

Without data, brand awareness campaigns become little more than a shot in the dark. Here's how marketers can reach the right audience on the right channels.

5 Ways Companies Can Leverage Consumer Insights From Social Media

The rise of social media as a communication channel has enabled customers to share millions of opinions about brands every day. Here's how you can access real-time consumer insights to increase customer engagement, brand loyalty, and ultimately, sales.

How Online Retailers Leverage Social Media to Outperform Department Stores

Although marketers of a certain age tend to claim millennials are killing department stores, online retailers, in fact, are to blame.

Top Challenges and Opportunities for Online Retailers Using Social Listening

Last week, JackThreads went out of business. The death of an online brand provides an important opportunity to reflect on certain pressures unique to them.

How to Filter Out the Noise On Social Media

For brands seeking insight into any given topic or discussion, it’s important to sift through the excess mentions that aren’t exactly pertinent. For this, you’ll need noise filters.

One on One with Giphy

During SMW, we had the chance to catch up with some notable influencers and industry leaders. Here, we chat one-on-one with some smart folks over at Giphy.