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How to Develop a Targeted Media List with Social Media Monitoring

Every PR practitioner knows an up-to-date media list is one of the most important things to getting your story in front of the right target audience. Here are a few tips on how you can use social media listening tools to build and maintain a targeted media list.

4 Ways to Manage and Optimize Your Customer’s Journey with Social...

Capture, analyze, and use insights from social to find out how consumers perceive and interact with your brand, so you can optimize your customer journey!

How to Get, Analyze, and Use Consumer Insights from Social Media

The potential of listening to your customers on social cannot media be understated. Here are ten ways you can detect and analyze consumer insights to better understand them!

5 Essential Graphs for Your Social Media Dashboard

Here we will review 5 essential graphs your social command centres should display as a summary of your brand’s performance in both earned media and owned media.

Micro vs Macro Influencers: Who’s Right for Your Campaign?

Influencer marketing has proven to be a valuable method for marketing a brand or product, with some of the key outcomes being: improving brand...

The Guide to Instagram Influencer Marketing: 4 Benchmarking Tips for Marketers

If you are a social media marketer, chances are you have considered tapping into the power and clout of Instagram influencers. But before you rush into your next Instagram influencer marketing campaign, check out how you can benchmark and identify the most effective and relevant one for your brand.

4 Most Asked Questions About Social Media Monitoring – Answered

In the age of digital transformation, social media monitoring has grown increasingly important. Companies are beginning to adopt social analytics to better optimize, track...

The 5 Most Disruptive Retail Marketing Trends in 2018 and Beyond

We’ve gathered the top retail marketing trends and predictions from industry experts around the world to help you make sense of all the disruptions from social media and technology. Pull up your shopping cart for 2018’s retail trends and tips you’ll want to check out!

3 Ways to Identify the Right Influencers For Your Brand

With total brand spending on influencer marketing projected to reach $101 billion USD by 2020, the future for influencer marketing looks promising. However, while...

5 Innovative Examples of AI in Marketing and Customer Experience Strategies

With 53% of brands surveyed by Salesforce’s Fourth Annual State of Marketing report planning to adopt AI in two years, how can marketers harness the power of AI? Here are some success stories of AI in marketing and customer experience, from innovative brands to inspire you!