The rise of social media as a communication channel has enabled customers to share millions of opinions about brands every day. Companies with a...
Although marketers of a certain age tend to claim millennials are killing department stores, online retailers, in fact, are to blame.
Last week, JackThreads went out of business. The death of an online brand provides an important opportunity to reflect on certain pressures unique to them.
Specific to the outrage United Airlines recently inspired is this is the first time in history a viral act of violence came at the hands of a commercial brand.
Optimizing your crisis management and monitoring strategy on social requires a number of good practices. Here are the steps you should be taking.
During SMW we caught up with some notable influencers. Here, we chat one on one with digital media's best and brightest, starting with Jon Lopes of Digitas.