Big Data Analytics for Marketers: 4 Steps to Use It Effectively

From insights to actions to business value, what are the critical steps marketers need to take to use big data effectively for their campaigns?

3 Steps to Measure a Crisis’ Impact on Your Brand’s Reputation

The best contingency plans are executed in a timely manner. See how you can quickly measure and analyze the impact of a crisis on your brand's reputation and define your next course of action.

Creating Customer Experiences that Achieve Objectives | AfterWork Singapore September 2017

In our second edition of AfterWork in Singapore, guest speaker Joanna Wong, Head of Business Marketing APAC at Spotify, speaks on the importance of using data to create relevant and engaging customer experiences.

3 Strategies to Increase Customer Retention Rate Using Social Intelligence

In the eternal quest for revenue and growth, it’s easy for companies to overlook the opportunity available in simply improving customer retention. The average...

8 Business Opportunities You Can Unlock with Social Media

Businesses can leverage social media networks, as well as insights from social media, to improve their market position and increase revenue. Here are eight business opportunities you can unlock with social media.

The Marketer’s Cheat Sheet to Improve Customer Engagement on Social Media

Customer engagement can be a powerful tool to increase brand awareness, and build loyalty for your business. Here's how brands can do it right.

Increase Website Traffic in 4 Simple Steps Using Social Media

One common website goal for marketing teams is to drive traffic to websites, because if your website isn’t attracting visitors then you won’t be generating sales or achieving your business goals. Here's how you can drive website traffic through social.

How to Use Social Media Monitoring to Increase Brand Awareness

Without data, brand awareness campaigns become little more than a shot in the dark. Here's how marketers can reach the right audience on the right channels.

5 Ways Companies Can Leverage Consumer Insights From Social Media

The rise of social media as a communication channel has enabled customers to share millions of opinions about brands every day. Here's how you can access real-time consumer insights to increase customer engagement, brand loyalty, and ultimately, sales.

How Online Retailers Leverage Social Media to Outperform Department Stores

Although marketers of a certain age tend to claim millennials are killing department stores, online retailers, in fact, are to blame.