5 Ways Companies Can Leverage Consumer Insights From Social Media

The rise of social media as a communication channel has enabled customers to share millions of opinions about brands every day. Companies with a...

How Online Retailers Leverage Social Media to Outperform Department Stores

Although marketers of a certain age tend to claim millennials are killing department stores, online retailers, in fact, are to blame.

Top Challenges and Opportunities for Online Retailers Using Social Listening

Last week, JackThreads went out of business. The death of an online brand provides an important opportunity to reflect on certain pressures unique to them.

How to Filter Out the Noise On Social Media

For brands seeking insight into any given topic or discussion, it’s important to sift through the excess mentions that aren’t exactly pertinent. For this, you’ll need noise filters.

One on One with Giphy

During SMW, we had the chance to catch up with some notable influencers and industry leaders. Here, we chat one-on-one with some smart folks over at Giphy.

One on One with Bloglovin’

During SMW, we had the chance to catch up with some notable influencers and industry leaders. Here, we chat one-on-one with the CEO of Bloglovin'.

The Analytics of Outrage: How Social Media Reacted to United Airlines

Specific to the outrage United Airlines recently inspired is this is the first time in history a viral act of violence came at the hands of a commercial brand.

How to Optimize Your Crisis Management and Monitoring Strategy

Optimizing your crisis management and monitoring strategy on social requires a number of good practices. Here are the steps you should be taking.

One on One With Jonathan Lopes of DigitasLBi: The Myth of...

During SMW we caught up with some notable influencers. Here, we chat one on one with digital media's best and brightest, starting with Jon Lopes of Digitas.

SMW Buzz: Visuals, Words, and Actions

For those who missed out, here’s a recap of the most interesting presentations of day two.