Key Metrics for Data-Driven Crisis Management

Methods for assessing the impact of social media on crisis management strategy and identifying priority concerns with the most relevant metrics and KPIs.

The Top 60 Agency CEOs to Follow on Twitter (part 1)

Digital ads are filling timelines as regularly as commercials air throughout the evening news. Here are the top 60 Advertising CEOs to follow on Twitter.

Interview with an Expert: Influencer Marketing

Eight Questions with Adam Rivietz, Co-founder of #paid What does #paid do for marketers and brands? #paid is a hybrid solution of technology and human expertise....

How Social Listening Can Reveal Your Competitors’ Strategies

The ability to monitor your competitors & gain insight into their activities on social is a benefit that is just as helpful as monitoring your own audience.

17 Social Media Trends to Follow in 2017 (1): Content

With the new year, comes new possibilities and development in technology and social media. Here are 17 social media trends that marketers can't miss in...

5 Ways You Can Improve Your Content Strategy with Social Listening...

Marketers are increasingly using social data to collect insights and predict market trends, to create targeted and engaging content for their audience. Here, we will consider the 5 key benefits of using social listening to drive content marketing strategies: customer profiling, analysing key trends, detecting influencers, assessing user generated content, and benchmarking owned content.

Report: Southeast Asia’s Top 5 B2C Insurance Brands on Social Media

Insurance is a highly competitive space that operates across multiple products, such as home, life, automotive, health, and travel. On the consumer front, there...

Online retailers and influencers tug at heart strings on Mother’s Day

Here’s a look at how the biggest online retailers in Singapore, Malaysia, Indonesia and Hong Kong took the opportunity to tug at their consumer’s heart strings and drive online sales on Mother's Day.

How Digimind Social performs Influencer Ranking

One of the most frequently asked questions we hear at Digimind is, “how does your tool calculate top influencer rankings?” Below is the short...

20 Twitter accounts to follow for social media marketing trends

As a young industry social media marketing is still changing, and sometimes rapidly. Social media monitoring tools can make it easier to stay up-to-date...