The essential KPIs for your Social Media ROI: 2. The top...

#KPI #indicators #ROI #SocialMediaFollowing the publication of the best ways to construct your KPIs, we are going to look at the key indicators for...

3 Social Media Strategies for Universities backed by Social Media Analytics

When it comes to social media strategy, U.S. universities are schooling the masses, but luckily their tactics aren’t just reserved for those with a...

How Social Listening Can Reveal Your Competitors’ Strategies

The ability to monitor your competitors & gain insight into their activities on social is a benefit that is just as helpful as monitoring your own audience.

The Top 60 Agency CEOs to Follow on Twitter (part 1)

Digital ads are filling timelines as regularly as commercials air throughout the evening news. Here are the top 60 Advertising CEOs to follow on Twitter.

How Should Brands Work with Content Creators? | Socialize Singapore March...

Almost 100 high level marketers from Singapore’s leading brands and agencies, including Tokio Marine, HSBC, Air New Zealand, Golin, and more gathering for an evening of drinks, networking, and content marketing strategies, featuring guest speaker Mediacorp.

5 Ways You Can Improve Your Content Strategy with Social Listening...

Marketers are increasingly using social data to collect insights and predict market trends, to create targeted and engaging content for their audience. Here, we will consider the 5 key benefits of using social listening to drive content marketing strategies: customer profiling, analysing key trends, detecting influencers, assessing user generated content, and benchmarking owned content.

17 Social Media Trends to Follow in 2017 (1): Content

With the new year, comes new possibilities and development in technology and social media. Here are 17 social media trends that marketers can't miss in...

Report: Southeast Asia’s Top 5 B2C Insurance Brands on Social Media

Insurance is a highly competitive space that operates across multiple products, such as home, life, automotive, health, and travel. On the consumer front, there...

Social Media: 2. 10 types of online reputation dashboards for your...

After having seen in our previous post the rules for developing your Social Media dashboard according to the needs of your internal customers, we will...

4 Most Asked Questions About Social Media Monitoring – Answered

In the age of digital transformation, social media monitoring has grown increasingly important. Companies are beginning to adopt social analytics to better optimize, track...