Our Top Tweets of the Week 06.17.16 | #SocialMedia

This week we learnt that the software giant Microsoft purchased the business-orientated social network LinkedIn, in what turned out to be the most expensive...

How to use Social Listening for Live Event Tracking

Social listening is a priceless development that all brands, events, and industries need to be adopting. Whilst we know how useful it can be...

Infographic: Who are Southeast Asia’s Leading Low Cost Carriers on Social...

Budget airlines may have a competitive edge over their flag counterparts in terms of pricing, but that doesn’t mean they have it easier when...

#SMMW16: What Social Media Had To Say

Social Media Marketing World brought together key influencers to talk about our favorite subject; Social Media. The event had everyone buzzing, debating hot topics...

Establishing Digital Marketing KPIs | AfterWork Singapore April 2017

Speaking on the state of digital marketing at our first AfterWork event of the year, Avtar Ram Singh of Publicis shared the key challenges of synthesising in-house teams and agencies, and how to overcome them by aligning marketing activities with overall business objectives.

Asia’s Top Tweets of the Week | 22.04.2016 #SocialMedia

Another week, another slew of conversations on social media. From mastering the B2B marketing funnel to keeping your customers happy, here's what Asia's marketing...

One on One with The New York Times

During SMW, we had the chance to catch up with some notable influencers and industry leaders. Here, we chat one-on-one with some smart folks over at The New York Times.

Social Strategy for Digital PR Professionals

Every choice a PR professional makes contributes to the overall goal of increasing sales/awareness. Here's a breakdown of the strategy behind those choices.

Report: Southeast Asia’s Top 5 B2C Insurance Brands on Social Media

Insurance is a highly competitive space that operates across multiple products, such as home, life, automotive, health, and travel. On the consumer front, there...

The 3 Essential Elements of a Successful Social Media Report

Regardless of what you prefer to include in your social media report, it’s essential to include in-depth performance analysis of three key social media elements: community, engagement, and content.