As in many industries, a major challenge in the insurance sector is developing new business by creating audience profiles of prospective clients. Successful prospect analysis calls for insurers to recognize the relationship between profitability and brand activity on social media.
August 23, 2017 marked a very special anniversary in the history of digital media: the tenth birthday of Twitter’s famous hashtags. In the decade...
As brands face increasing challenges in driving customer loyalty, how can brands evolve their customer marketing strategies using social media data?
Social media intelligence, through powerful tools, allows brands to collect insights from social media, analyze trends, and use this information to drive the different...
Adopting a multi-channel strategy Social networks have changed the way we build relationships with peers, businesses, and communities around the world. The digital world...
Customer engagement through social media continues to be a top priority for retail marketers. How can brands build engagement and advocacy online?
With a pool of empowered customers and an increasing number of industry players, online retailers are facing a growing challenge of being heard by the right customers. How can brands stay on top of the competition with relevant and engaging content?
While social media listening has become an crucial part of a marketer’s arsenal, how can insights gleaned from social media be interpreted to serve other departments, such as product development?
The ability to monitor your competitors & gain insight into their activities on social is a benefit that is just as helpful as monitoring your own audience.
Marketers are increasingly using social data to collect insights and predict market trends, to create targeted and engaging content for their audience. Here, we will consider the 5 key benefits of using social listening to drive content marketing strategies: customer profiling, analysing key trends, detecting influencers, assessing user generated content, and benchmarking owned content.