Regardless of what you prefer to include in your social media report, it’s essential to include in-depth performance analysis of three key social media elements: community, engagement, and content.
Many marketers have fallen into the habit of viewing their online and offline data sources as two separate entities. But connecting the two can...
Digital marketing has come to encompass more than simple advertising, but rather involves reporting, copywriting, content strategy, creativity, email marketing - the list goes on.
Maybelline’s since deleted tweet calling followers to vote on whether to stay active on Snapchat in view of declining audience reach, called to mind...
Almost 100 high level marketers from Singapore’s leading brands and agencies, including Tokio Marine, HSBC, Air New Zealand, Golin, and more gathering for an evening of drinks, networking, and content marketing strategies, featuring guest speaker Mediacorp.
Social Media Marketing World 2018, an annual conference of more than 5,000 marketers kicked off on February 28th, and some members of Digimind's NYC team were lucky enough to be in attendance!
A huge number of conversations occur on the internet, and a large part of this information is publicly accessible. With the help of social intelligence and monitoring tools, it’s possible to access and analyze these insights.
By 2019, there will be an estimated 2.77 billion social media users, meaning social media is a key source of consumer insights for brands.
As 2018 kicks off, what are some of the key digital trends beyond big data, AI, and machine learning? We asked Asia’s industry leaders for their thoughts on the trends and developments they are most excited for in 2018.