The Role of Social Intelligence in Influencer Marketing

A case study which discusses best practices for analyzing influencers based on audience potential, social authority, and relevance to the target audience.

How Insurance Brands Develop Social Selling Strategies

As in many industries, a major challenge in the insurance sector is developing new business by creating audience profiles of prospective clients. Successful prospect analysis calls for insurers to recognize the relationship between profitability and brand activity on social media.

How Brands Can Analyze Hashtags to Better Target Customers

August 23, 2017 marked a very special anniversary in the history of digital media: the tenth birthday of Twitter’s famous hashtags. In the decade...

Deliver a Winning Customer Marketing Strategy With Real-Time Insights in 3...

As brands face increasing challenges in driving customer loyalty, how can brands evolve their customer marketing strategies using social media data?

How to Grow Your Market Share Using Social Media Intelligence

Social media intelligence, through powerful tools, allows brands to collect insights from social media, analyze trends, and use this information to drive the different...

Social Networks: How to Implement a Successful Multichannel Strategy

Adopting a multi-channel strategySocial networks have changed the way we build relationships with peers, businesses, and communities around the world. The digital world...

4 Tips for Increasing Customer Engagement for Online Retailers

Customer engagement through social media continues to be a top priority for retail marketers. How can brands build engagement and advocacy online?

Facebook vs Twitter vs Instagram: How Customers Are Interacting with Online...

With a pool of empowered customers and an increasing number of industry players, online retailers are facing a growing challenge of being heard by the right customers. How can brands stay on top of the competition with relevant and engaging content?

3 Ways Social Media Monitoring Can Boost the Product Development Process

While social media listening has become an crucial part of a marketer’s arsenal, how can insights gleaned from social media be interpreted to serve other departments, such as product development?

How Social Listening Can Reveal Your Competitors’ Strategies

The ability to monitor your competitors & gain insight into their activities on social is a benefit that is just as helpful as monitoring your own audience.