Brand reputation is critical to success and sales, and this could not be more true for luxury brands. But as the world of luxury retail is no stranger to controversies and challenges, how can the industry’s leading players stay aspirational and desirable to consumers?
How can international brands like Google, Amazon, Apple, Lenovo, and others increase the adoption of smart home technology in Asia Pacific? What features and updates should product teams prioritize to make smart home devices more appealing and in turn, a common fixture in households?
In fact, Over 100 high level marketers from Jakarta’s leading local and international brands, including Bank Mandiri, Bulakapak, MNC Media, Nestlé, Kanmo Group, Tata...
Valentine’s Day is all about spreading the love, whether that be with a handwritten card or a social media shoutout. This year’s sharing of...
Here’s how deploying real-time insights from social can help luxury brands elevate marketing strategies and maintain online positioning.
Be it online or offline, inbound or outbound, here is how you can boost your content marketing strategy simply by gathering and analyzing relevant insights from social media and the web!
Every PR practitioner knows an up-to-date media list is one of the most important things to getting your story in front of the right target audience. Here are a few tips on how you can use social media listening tools to build and maintain a targeted media list.
Good content engages customers and helps to form relationships with them. Here are 5 ways social media data can help you improve your content marketing strategy.
Capture, analyze, and use insights from social to find out how consumers perceive and interact with your brand, so you can optimize your customer journey!