How Insurance Brands Can Generate New Business Using Social Intelligence

A case study on how social media can help insurance providers generate new business leads through online prospect analysis.A major business challenge for insurance...

The Essential Social Media KPIs for Improving an Agency’s Campaign Performance

How one agency planned a successful campaign by analyzing social media KPIs.When marketing and communication agencies plan and design a campaign, the most fundamental...

Identifying Expansion Opportunities: How Insight-Driven Agencies Use Social Intelligence

A case study of an insight-driven agency’s utilization of social intelligence to generate customer loyalty and expansion opportunities.Previous articles have established that digital agencies...

How Brands Can Analyze Hashtags to Better Target Customers

August 23, 2017 marked a very special anniversary in the history of digital media: the tenth birthday of Twitter’s famous hashtags. In the decade...

Deliver a Winning Customer Marketing Strategy With Real-Time Insights in 3...

As brands face increasing challenges in driving customer loyalty, how can brands evolve their customer marketing strategies using social media data?

3 Strategies to Increase Customer Retention Rate Using Social Intelligence

In the eternal quest for revenue and growth, it’s easy for companies to overlook the opportunity available in simply improving customer retention. The average...

8 Business Opportunities You Can Unlock with Social Media

Businesses can leverage social media networks, as well as insights from social media, to improve their market position and increase revenue. Here are eight business opportunities you can unlock with social media.

How to Grow Your Market Share Using Social Media Intelligence

Social media intelligence, through powerful tools, allows brands to collect insights from social media, analyze trends, and use this information to drive the different...

The Marketer’s Cheat Sheet to Improve Customer Engagement on Social Media

Customer engagement can be a powerful tool to increase brand awareness, and build loyalty for your business. Here's how brands can do it right.

Increase Website Traffic in 4 Simple Steps Using Social Media

One common website goal for marketing teams is to drive traffic to websites, because if your website isn’t attracting visitors then you won’t be generating sales or achieving your business goals. Here's how you can drive website traffic through social.