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How to Develop a Targeted Media List with Social Media Monitoring

Every PR practitioner knows an up-to-date media list is one of the most important things to getting your story in front of the right target audience. Here are a few tips on how you can use social media listening tools to build and maintain a targeted media list.

5 Ways to Optimize Content Marketing with Social Media Data

Good content engages customers and helps to form relationships with them. Here are 5 ways social media data can help you improve your content marketing strategy.

4 Ways to Manage and Optimize Your Customer’s Journey with Social...

Capture, analyze, and use insights from social to find out how consumers perceive and interact with your brand, so you can optimize your customer journey!

How to Get, Analyze, and Use Consumer Insights from Social Media

The potential of listening to your customers on social cannot media be understated. Here are ten ways you can detect and analyze consumer insights to better understand them!

5 Essential Graphs for Your Social Media Dashboard

Here we will review 5 essential graphs your social command centres should display as a summary of your brand’s performance in both earned media and owned media.

The Five Commandments of Social Media Monitoring

Get the most insights and trends with these social medial media monitoring strategies and best practices every digital marketer or social media analyst must know!

Ace Your Product Launch Strategy with Social Media Intelligence in 4...

Launching a product is akin to firing an arrow: hitting your target requires optimal positioning and the right amount of energy. Read on for four simple but effective ways collecting and analyzing data from social media can help create a winning product launch strategy!

Micro vs Macro Influencers: Who’s Right for Your Campaign?

Influencer marketing has proven to be a valuable method for marketing a brand or product, with some of the key outcomes being: improving brand...

Capitalize User Reviews With These 5 Key Insights

From brutally honest to ragingly hilarious, customer reviews are without a doubt a great source to get consumer opinions about a product or service...

The (not so) Secret Recipe of a Successful Digital Command Center...

According to Forbes, data-driven marketing leaders are more than six times more likely than laggards to achieve competitive advantage in increasing profitability. With so...