The rise of social media as a communication channel has enabled customers to share millions of opinions about brands every day. Companies with a...
Customer engagement through social media continues to be a top priority for retail marketers. How can brands build engagement and advocacy online?
With a pool of empowered customers and an increasing number of industry players, online retailers are facing a growing challenge of being heard by the right customers. From producing relevant and engaging content, to disseminating it, how can brands stay on top of the competition, while making sure that they are reaching the right customers on the right channels?
While social media listening has become an crucial part of a marketer’s arsenal, how can insights gleaned from social media be interpreted to serve other departments, such as product development?
The ability to monitor your competitors & gain insight into their activities on social is a benefit that is just as helpful as monitoring your own audience.
Marketers are increasingly using social data to collect insights and predict market trends, to create targeted and engaging content for their audience. Here, we will consider the 5 key benefits of using social listening to drive content marketing strategies: customer profiling, analysing key trends, detecting influencers, assessing user generated content, and benchmarking owned content.
On Thursday, June 15th, Digimind had the pleasure of participating as a gold sponsor at the annual Corporate Social Media Summit in New York City.
Although marketers of a certain age tend to claim millennials are killing department stores, online retailers, in fact, are to blame.
Last week, JackThreads went out of business. The death of an online brand provides an important opportunity to reflect on certain pressures unique to them.