The Five Commandments of Social Media Monitoring

Get the most insights and trends with these social medial media monitoring strategies and best practices every digital marketer or social media analyst must know!

Ace Your Product Launch Strategy with Social Media Intelligence in 4...

Launching a product is akin to firing an arrow: hitting your target requires optimal positioning and the right amount of energy. Read on for four simple but effective ways collecting and analyzing data from social media can help create a winning product launch strategy!

Micro vs Macro Influencers: Who’s Right for Your Campaign?

Influencer marketing has proven to be a valuable method for marketing a brand or product, with some of the key outcomes being: improving brand...

Capitalize User Reviews With These 5 Key Insights

From brutally honest to ragingly hilarious, customer reviews are without a doubt a great source to get consumer opinions about a product or service...

The (not so) Secret Recipe of a Successful Digital Command Center...

According to Forbes, data-driven marketing leaders are more than six times more likely than laggards to achieve competitive advantage in increasing profitability. With so...

The Guide to Instagram Influencer Marketing: 4 Benchmarking Tips for Marketers

If you are a social media marketer, chances are you have considered tapping into the power and clout of Instagram influencers. But before you rush into your next Instagram influencer marketing campaign, check out how you can benchmark and identify the most effective and relevant one for your brand.

4 Most Asked Questions About Social Media Monitoring – Answered

In the age of digital transformation, social media monitoring has grown increasingly important. Companies are beginning to adopt social analytics to better optimize, track...

The 5 Most Disruptive Retail Marketing Trends in 2018 and Beyond

We’ve gathered the top retail marketing trends and predictions from industry experts around the world to help you make sense of all the disruptions from social media and technology. Pull up your shopping cart for 2018’s retail trends and tips you’ll want to check out!

When Social Media Insights Meet Business Intelligence

Here’s how you can apply business intelligence to data from social media, and present it in an easily digestible manner to help you detect early trends for product development and content marketing.

3 Ways to Identify the Right Influencers For Your Brand

With total brand spending on influencer marketing projected to reach $101 billion USD by 2020, the future for influencer marketing looks promising. However, while...