Every PR practitioner knows an up-to-date media list is one of the most important things to getting your story in front of the right target audience. Here are a few tips on how you can use social media listening tools to build and maintain a targeted media list.
Good content engages customers and helps to form relationships with them. Here are 5 ways social media data can help you improve your content marketing strategy.
Capture, analyze, and use insights from social to find out how consumers perceive and interact with your brand, so you can optimize your customer journey!
The potential of listening to your customers on social cannot media be understated. Here are ten ways you can detect and analyze consumer insights to better understand them!
Here we will review 5 essential graphs your social command centres should display as a summary of your brand’s performance in both earned media and owned media.
Launching a product is akin to firing an arrow: hitting your target requires optimal positioning and the right amount of energy. Read on for four simple but effective ways collecting and analyzing data from social media can help create a winning product launch strategy!
Influencer marketing has proven to be a valuable method for marketing a brand or product, with some of the key outcomes being: improving brand...
According to Forbes, data-driven marketing leaders are more than six times more likely than laggards to achieve competitive advantage in increasing profitability. With so...