The Top 4 Skills Digital Marketers Need to Master in 2018

Marketers need to upgrade themselves and develop the  necessary skills to leverage the various channels and technologies at their disposal. To remain relevant in 2018, these are the skills Asia’s marketing leaders identify as the most important to master.

The Top 4 Marketing Trends for Digital Marketers in 2018

As 2018 kicks off, what are some of the key digital trends beyond big data, AI, and machine learning? We asked Asia’s industry leaders for their thoughts on the trends and developments they are most excited for in 2018.

Understanding the North American Alcohol Industry’s Online Presence

The global alcoholic beverages market was valued at $1,344 billion in 2015, and is projected to reach $1,594 billion by 2022. And the US...

The Benefits of Customer Profiling for Brands

Brands have been collecting data on customers and prospects for as long as they’ve been marketing to them. Customer profiling is invaluable in developing differentiated products and services.

How Adolescents Use Social Media

To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and digital technologies.

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies.

Introducing Digimind Social’s Estimated Reach: Better Predict the Impact of Your...

Estimated Reach provides the most realistic estimate of the exposure a topic receives on social platforms, as opposed to simple community size calculations that...

Key Metrics for Data-Driven Crisis Management

Methods for assessing the impact of social media on crisis management strategy and identifying priority concerns with the most relevant metrics and KPIs.

Introducing Digimind Social Wall, the Market’s Most Powerful Social Data Visualization...

Comprehensive, simple, and flexible. Digimind Social Wall empowers professionals to share the information that matters most to their organization across departments to make informed,...

4 Ways to Maximize Your Event’s Marketing Impact with Social Media

Whether it’s product launch or a booth at a trade show, the goal of every marketing event is to generate positive buzz for the brand, and create opportunities for sales teams to engage new customers. Here are some social media strategies to boost your next marketing event.