8 min read lionbossblackandwhite
Austin Williams | Build Strategy - Feb 9, 2017

The Top 60 Agency CEOs to Follow on Twitter (part 1)

As social media replaces television, digital ads are filling timelines and Facebook feeds as regularly as commercials air throughout SportsCenter and the evening news. With the progression of digital media and the rise of...
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3 min read
Melissa Chue | Benchmark - Feb 9, 2017

How to Prove Your ROI with Competitor Analysis

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, content marketing, profiling and segmentation, market mapping and business opportunities.
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6 min read BlogEN_ReportBusinessValue_BlogCover
Melissa Chue | Benchmark - Feb 2, 2017

How to Create Reports to Prove Your Social Media ROI

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...
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9 min read
Jerome Maisch | Build Strategy - Jun 23, 2016

Insights from #CSMNY 2016

The Corporate Social Media Summit welcomed thought leaders across industries including Twitter, Intel, Coca Cola, Time Warner, Humana, Wells Fargo, HP, The Wall Street Journal, Zappos, and even the NFL's Kansas City Chiefs....
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5 min read pinterest
Kyle Martinowich | Brands - Jun 14, 2016

Pinterest Insights

Pinterest is a social network mainly oriented towards visuals. For businesses, one could compare this platform to a shop window. A shop window that not only highlights the company's products but its universe. This means...
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6 min read youtubephone
Jerome Maisch | Build Strategy - May 25, 2016

Youtube Insights for Marketers

In recent years, consumers have adopted the tendency to live life through two screens: with one eye on the television, and the other on their smartphone - where video has taken centre stage. Youtube, in just over 10 years, has...
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5 min read communitymanager
Jerome Maisch | Community Manager - Apr 21, 2016

Top 10 qualities of a good Community Manager

The job of Community Manager is relatively new and not always well understood. Consumers are now actors in their own consumption, regularly publishing reviews on online platforms. From this, brands develop strategies on social...
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2 min read United-Airlines-1068x713-1
Jerome Maisch | Build Strategy - Jul 10, 2015

Social Media Shows No Mercy Towards United Airlines

United Airlines flights were temporarily halted nationwide due to what the FAA claimed was a computer glitch - notably described as “connectivity issues” - grounding all flights. Although the error was corrected, thousands of...
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3 min read
Jerome Maisch | Build Strategy - Feb 17, 2015

6 reasons why Digimind Social is the best Monitoring Tool for Agencies

Showing ROI, client management and brand monitoring are major challenges PR and social media agencies face on a daily basis. At Digimind, we know how important showing value is for the agency-client relationship. That is why...
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2 min read happyoncomputer
Jerome Maisch | Build Strategy - Jun 14, 2013

Improve client relationships with social media

There are many advantages to incorporating social media into your routine work process. Improving client relationships is perhaps one of the most important.
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