TikTok, the short video application continues its meteoric rise. For the UK, the number of monthly active users of TikTok is 9.2 million. According to projections, TikTok has surpassed Snapchat as the third most popular social network in the UK, and the difference will get bigger as it develops.
Nearly a third of the UK's population and more than half of users of mobile social networks—21.1 million people—will regularly use TikTok by 2026.
Worldwide, the number of monthly active users is 1.2 billion. 25% of TikTok users are between 10 and 19 years old. Between March and May, it is the one of the most mentioned brands on other social networks (Twitter, Facebook, Instagram) across all sectors. In July 2021, TikTok reaches 3 billion downloads worldwide. In September 2021, TikTok announces it has surpassed 1 billion monthly active visitors. We take stock of the number of users in the UK and worldwide, downloads, average age, demographics, time spent, revenue generated by TikTok in 2020 and the evolution in 2021-2022.
- Number of active users and downloads on TikTok
- Demographics & usages of TikTok
- Most followed creators and influencers on TikTok
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I. TikTok in the UK
1. Number of active TikTok users in the UK:
In the UK, TikTok users spend an average of 41 minutes a day on the app. March 2020 was one of TikTok's busiest month with 115 million downloads worldwide, including 745 thousand from the UK. Furthermore, TikTok is downloaded over 1 million times every month,
In 2022, there are around 17,464,020 TikTok users in the UK, and this number is anticipated to increase by 20% in 2026 to reach 21,104,740.
In January 2022, there were 66.99 million internet users in the UK. At the beginning of 2022, 98.0 percent of the country's citizens were online in the United Kingdom.
Internet users in the UK increased by 300,000 (+0.4%) between 2021 and 2022, according to a Kepios research.
For context, these user statistics show that 1.37 million UK residents did not access the internet in the beginning of 2022, which translates to a 2.0% offline population at that time.
In September 2022, with a billion monthly active users, TikTok came in seventh in the most popular social media platforms ranking. However it is the 3rd most visited social media platform by people aged 15-24.
2. TikTok demographics in the UK
Early in 2022, there were 40.3 percent male users and 59.7 percent female users of TikTok in the UK, and the app had 21.81 million users in the UK who were 18 years of age or older.
The main audience of TikTok's users in the UK is mostly made up of women between 13 and 24 years old (25% of the audience) compared to 17.9% of men for this same age group.
3. Usage time
More than 45% of fashion and lifestyle customers in the UK who use TikTok claimed to utilize the social media platform between one and three hours per day in a 2022 poll conducted in that nation. Additionally, adult TikTok users in the UK will spend an average of 49 minutes per day on the service, far more than any other social media users.
4. Influencers
The Top 10 influencers on TikTok from the UK are:
- Kyle Thomas
- Guinness World Records
- Abby Roberts
- Holly H
- Rhia.official
- Jamil Jamel Neffati
- Evie meg
- Shauni
- Goub
- Zhong
5. Ads
At the beginning of 2022, TikTok advertisements were seen by 40.4% of all adults in the UK who were 18 or older; also, TikTok's total ad reach in the UK was equivalent to 32.6 percent of all local internet users, regardless of age.
Early in 2022, there were 40.3 percent male users and 59.7 percent female users of TikTok in the UK.
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II. TikTok Worldwide
1. Active users and downloads on TikTok
Worldwide, the number of monthly active users of TikTok is now 1.2 billion. TikTok had announced in September 2021 to have reached 1 billion monthly active users. In July 2020, TikTok had announced 732 million monthly active users in the world, including 100 million in the USA (and 50 million daily active users in the USA).
In September 2020, TikTok announced that it had passed the 100 million user mark in Europe.
28% of TikTok users are Indian, 16% are in the US, 15% are Brazilian.
AppAnnie predicted in November 2021 that TikTok should surpass 1.5 billion monthly active users in the 2nd half of 2022.
TikTok is expected to surpass 1.5 billion monthly active users in the 2nd half of 2022. Source: AppAnnie Intelligence
In Europe, TikTok counts :
- 17 million monthly active users in the UK,
- 14.9 million users in France,
- 10.7 million in Germany,
- 9.8 million Italians, 30% of them aged 18 to 24.
- 8.8 million in Spain, of which 3/4 are women
- 1.2 million in Norway, 56% of whom are women.
Evolution of monthly active TikTok users in the world 2018-2022.
Source TikTok, AppaAnnie SensorToer via BofApps
TikTok is available in 155 countries and 75 languages.
As of April 2022, The United States was the country with the largest TikTok audience by far, with approximately 136.5 million users engaging with the popular social video platform. Indonesia followed, with around 99 million TikTok users. Brazil came in third, with 74 million users on TikTok watching short-videos.
Downloads
TikTok reached more than 3 billion downloads until this year 2022. It is the most downloaded app (excluding games) in the first half of 2021 with an estimated 383 million first downloads.
TikTok is the first non-Facebook app to reach 3 billion downloads. Indeed, the other four apps that have accumulated more than 3 billion installs since January 2014 are WhatsApp, Messenger, Facebook and Instagram.
App downloads worldwide since 2014. TikTok is the 5th app to reach 3 billion downloads.
TikTok had surpassed 2 billion downloads as of April 2020. It was the most downloaded app (excluding games) in 2018 and 2019. India accounts for 30.3% of TikTok installations worldwide, generating 611 million downloads to date. The banning of the app from this country will certainly greatly upset these numbers in the future. China is the second country with 196.6 million to date, or 9.7% of downloads, for its Douyin version. The United States is the third country with 165 million installations, or 8.2%.
TikTok downloads in Europe in Q3 2021. SensorTower
In September 2022, TikTok was the most-downloaded app in the Google Play Store worldwide, generating almost 24 million downloads from Android users. Instagram was the second-most popular app with over 21 million downloads from global users.
According to Q1 2022 income from the App Store and Google Play, TikTok is not only the most downloaded non-gaming app worldwide, but it's also the most profitable one:
Top 10 Highest Grossing Apps in 2022
TikTok is the 1st most downloaded application (excluding games) in the world in September 2022
Source: Visual Capitalist, The Top downloaded apps in 2022
2. Demographics and usages of TikTok Worldwide
Age groups
An estimated 34% are in the 16-24 age group and 32% are in the 25-34 age group. 25% of TikTok users are between 10 and 19 years old.
16% of connected adults report using the application at least once a day.
Young Americans
Among 13-16 year old Americans, TikTok is also more popular than Facebook. It is used by nearly 35% of this age group and 32% of 17-21 year olds.
Time spent on TikTok in the world
Global users spend an average of 52 minutes per day on the application.
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British people use the application for 66 minutes per day and open TikTok 13 times in 24 hours.
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Norwegian users open the app 17 times a day, totaling 74 minutes.
In 2022, the time spent on TikTok (21h per month), up 325% from 2019, beats Facebook (17h per month) in terms of hours spent per user per month.
Source: Digital Transformation World, Data Reveals TikTok Dominates Facebook In Screen Time
Purchases
49% of TikTok users reported purchasing a product or service from a brand after seeing an advertisement, promotion or review on the platform.
Engagement
Engagement is another indicator showing the success of TikTok. The percentage of monthly users who open the app multiple times per month is over 73%. User engagement in the US has increased over the past year, with frequent users accounting for 22.6% of total users.
3. Most followed Creators and Influencers World
Worldwide
As of July 2020, the most followed content creator on TikTok in the world is dancer and social media influencer Charli D'Amelio with over 73 million followers. She would earn $48199 per post on average.
At September 2022, TikTok creator and comedian Khabane Lame officially surpassed dancer Charli D'Amelio as the most followed content creator on TikTok, with almost 150 million followers.
The most followed TikTok influencers in the world.
Source: Statista
North American personalities represent the majority of the Top 50 content creators on Tiktok ahead of Indians.
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