If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI. You might include performance...

Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing...

Our R&D team is continuously improving Digimind Social to offer the most complete and powerful Social Intelligence tool on the market, allowing digital professionals to achieve their business goals.

A look into how KPIs are used to measure the success of marketing campaigns.

The job of Community Manager is relatively new and not always well understood. Consumers are now actors in their own consumption, regularly publishing reviews on online platforms. From this, brands develop strategies on social...