Melissa Chue

Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.
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Recent Posts

7 min read Blog_SocialMediaManagement_BlogCover
Melissa Chue | Benchmark - Feb 28, 2017

How to Build a Complete Social Media Management Report for Your Client

Social media management reports are designed to assess a brand’s reputation, social performance, and key campaigns, among others. For agencies, a full report should do the following:
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3 min read
Melissa Chue | Benchmark - Feb 9, 2017

How to Prove Your ROI with Competitor Analysis

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, content marketing, profiling and segmentation, market mapping and business opportunities.
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6 min read BlogEN_ReportBusinessValue_BlogCover
Melissa Chue | Benchmark - Feb 2, 2017

How to Create Reports to Prove Your Social Media ROI

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...
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