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Graeme Anderson | Build Strategy - Dec 19, 2017

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies. Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...
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Graeme Anderson | Build Strategy - Dec 12, 2017

The Value of Social Intelligence Reporting Platforms for Agencies

A case study on how social media reporting dashboards improve service offerings, generate new business, and increase customer loyalty.
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Graeme Anderson | Build Strategy - Nov 30, 2017

Crisis Management: Aligning Digital and Offline Promotional Campaigns

Discussion about digital campaigns tends to erect barriers between online and offline marketing, however, the two dimensions can be highly complementary in improving customer experience. Business strategists must not only adapt...
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Graeme Anderson | Build Strategy - Nov 24, 2017

Agencies and Competitor Analysis: The Best Data-Driven Techniques

A case study on tracking techniques and best practices for social media analysis.
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Graeme Anderson | Build Strategy - Nov 14, 2017

Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how ASUS took advantage of social listening to profile consumers and optimize the launch of a new smartphone.
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3 min read interactionsheader
Graeme Anderson | Community Manager - Nov 8, 2017

New on Digimind Social: Interaction Analysis to boost your social media ROI and reporting!

Our R&D team is continuously improving Digimind Social to offer the most complete and powerful Social Intelligence tool on the market, allowing digital professionals to achieve their business goals.
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Graeme Anderson | Build Strategy - Nov 7, 2017

How Social Intelligence Oriented Brand Audits Lead to Successful Campaigns

A case study on how agencies can optimize new campaigns through customer profiles.
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8 min read key-strategies-for-kpi-development-and-measuring-campaign-success
Graeme Anderson | Community Manager - Oct 17, 2017

3 Key Strategies for KPI Development and Measuring Campaign Success

A look into how KPIs are used to measure the success of marketing campaigns.
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Graeme Anderson | Build Strategy - Oct 10, 2017

6 Social Media Strategies For Effective Consumer Engagement

In January of 2016, Burger King challenged Wendy’s 4 for $4 deal on Twitter:
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Christine Carzo | Build Strategy - Sep 26, 2017

How Top Agencies Leverage Insight-Driven Techniques to Increase Profits

A collection of case studies showcasing the best insight-driven techniques with which agencies can improve profitability.
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