5 min read
Melissa Chue | Asia Pacific - Jan 3, 2019

Shine on Social: 5 Social Listening Strategies for Luxury Brands in Asia Pacific

Consumers flock to social media to share their opinions and experiences, as well as discover the latest and greatest trends in everything from technology to holiday destinations. For this reason the power of social for...
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5 min read
Melissa Chue | Brands - Nov 29, 2018

6 Digital Marketing Trends that Shaped 2018

2018 has seen the rise of new digital marketing trends, as well as the evolution of key technologies like augmented reality, artificial intelligence, and voice search. In this post, we bring you six key trends that shaped the...
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3 min read
Melissa Chue | Asia Pacific - Mar 16, 2018

3 Things Brands Should Know About Twitter’s Sports Video Partnership in APAC

This year at Sportel Asia, Twitter announced a new premium content video partnership with nine leading sports channels around the region, giving fans access to more live programming, games, highlights, and events ranging from...
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4 min read
Graeme Anderson | Community Manager - Nov 21, 2017

Customer Social Media Interaction in 2017

Each minute, a huge amount of social media activity occurs. Every minute, there are 452,000 new tweets, 156 million emails are opened, 15,000 gifs are sent over Messenger, 1.8 million Snapchats are sent, 751,522 dollars are...
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4 min read
Graeme Anderson | Community Manager - Oct 19, 2017

5 Key Questions for Detecting Market Trends Using Social Media

A case study of a communication agency’s analytical study of social media to discover market trends.
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4 min read
Graeme Anderson | Build Strategy - Oct 10, 2017

6 Social Media Strategies For Effective Consumer Engagement

In January of 2016, Burger King challenged Wendy’s 4 for $4 deal on Twitter:
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2 min read
Austin Williams | Build Strategy - May 26, 2017

Tackling Social Media Analytics Challenges | The Social Shake-Up May 2017

Digimind was the life of the party at Social Shake-Up Atlanta. We sponsored the conference, held down a booth where we met tons of amazing professionals from different brands and agencies, and we threw a networking happy hour...
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3 min read
Austin Williams | Brands - Mar 10, 2017

How to Differentiate Your Brand Through Content Marketing

Content marketing has finally taken center stage in terms of consideration and investment by companies, resources and commitment from the agencies, and attention and interest from experts.
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6 min read
Austin Williams | Analysis - Mar 9, 2017

How Digimind Influenced SMW: A Recap Through Tweets

According to the numbers, Digimind was the top influencer throughout Social Media Week. Here's a break down of what that means:
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5 min read
Jerome Maisch | Community Manager - Dec 7, 2016

#DumpKelloggs: When Brand Reputation and Political Sentiment Clash on Social Media

Just this past Tuesday, Bretibart declared war on Kellogg's major cereal brand. The latter pulled the trigger on their advertising campaign with Breitbart, stating that the media outlets values are not aligned with the...
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