Last week was a blast! Check out the highlights in the video above and read on for a full recap of a truly magical evening.

According to the numbers, Digimind was the top influencer throughout Social Media Week. Here's a break down of what that means:

In the course of their journey, a customer or prospective client of a brand navigates an ecosystem of sites, chat rooms, and social networks in order to form an idea about a product, ask for opinions, or reassure their decision...

We all like to share pictures, videos, and news on social media. But why is that?

As social media replaces television, digital ads are filling timelines and Facebook feeds as regularly as commercials air throughout SportsCenter and the evening news. With the progression of digital media and the rise of social...

In advertising, it's essential to measure the social impact and ROI of your campaigns. This measurement will allow you to analyze your performance, improve future campaigns, and develop other opportunities.