2 min read online-repuatation-1-2
Melissa Chue | Build Strategy - Jan 5, 2017

20 Best Practices for Managing Your Online Reputation II: Employer Branding and Communication

In our previous post on managing your online reputation, we talked about identifying the potential actors and drivers of your brand. This week, we cast the spotlight on a brand's most important asset - its employees.
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2 min read feature-image-for-definitions-17
Jerome Maisch | Brands - Dec 3, 2016

Definition🎁: "Digital Reputation" - Digital Marketing Advent Calendar

We are continuing the countdown of our Digital Marketing Advent Calendar! Today's definition from Christophe Asselin, Digital Marketing Manager - Digimind, is on "Digital Reputation".
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8 min read
Jerome Maisch | Build Strategy - Aug 30, 2016

Social Media Listening for Crisis Management

When a crisis occurs for any business there is rarely a simple solution to the problem. Once a crisis occurs the only thing a company can control is the way they handle the incident, and how they communicate those efforts. Simply...
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1 min read lexus-apac-creates-perfect-experience-using-social-media-insights
Melissa Chue | Build Strategy - Aug 17, 2016

Customer Experience Case Study: How Lexus APAC Creates the Perfect Experience Using Social Media Insights

Customer experience is the sum of every emotional reaction consumers have whenever they encounter the brand. Lexus strives to embody the spirit of Japanese hospitality by delivering amazing experiences to their customers, even at...
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6 min read best-practices-PR
Jerome Maisch | Build Strategy - Jul 27, 2016

Best Practices for using Social Listening for PR

The PR industry is changing, and necessarily so. Gone are the days when PR consisted of sending out a press release to print papers, checking publications, cutting relevant mentions and sending timely responses thanking for the...
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10 min read twitter-7
Jerome Maisch | Build Strategy - Jul 5, 2016

20 Must-follow Twitter Accounts in Communications

[Tweet "“We have two ears and one mouth so that we can listen twice as much as we speak. – Epictetus”"] With Twitter rapidly growing amongst specialist marketer communities, setting your radar in the right direction is essential...
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5 min read online-reputation-1
Jerome Maisch | Build Strategy - Jun 23, 2016

Social Media: 2. 10 types of online reputation dashboards for your boss

After having seen in our previous post the rules for developing your Social Media dashboard according to the needs of your internal customers, we will look at different types of useful dashboards to manage your brand reputation...
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9 min read loving-hating-the-new-instagram-logo
Kyle Martinowich | Brands - May 26, 2016

Instagram : Why online users are loving hating the new logos

Early this May there was a radical change for the "young" social network's strong growth and its fans: the Instagram logo design unchanged since its creation in 2010, was updated, making way for a more sleek and colorful logo....
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