In our previous post on managing your online reputation, we talked about identifying the potential actors and drivers of your brand. This week, we cast the spotlight on a brand's most important asset - its employees.

We are continuing the countdown of our Digital Marketing Advent Calendar! Today's definition from Christophe Asselin, Digital Marketing Manager - Digimind, is on "Digital Reputation".

When a crisis occurs for any business there is rarely a simple solution to the problem. Once a crisis occurs the only thing a company can control is the way they handle the incident, and how they communicate those efforts. Simply...

Customer experience is the sum of every emotional reaction consumers have whenever they encounter the brand. Lexus strives to embody the spirit of Japanese hospitality by delivering amazing experiences to their customers, even at...

The PR industry is changing, and necessarily so. Gone are the days when PR consisted of sending out a press release to print papers, checking publications, cutting relevant mentions and sending timely responses thanking for the...

[Tweet "“We have two ears and one mouth so that we can listen twice as much as we speak. – Epictetus”"] With Twitter rapidly growing amongst specialist marketer communities, setting your radar in the right direction is essential...

After having seen in our previous post the rules for developing your Social Media dashboard according to the needs of your internal customers, we will look at different types of useful dashboards to manage your brand reputation...

Early this May there was a radical change for the "young" social network's strong growth and its fans: the Instagram logo design unchanged since its creation in 2010, was updated, making way for a more sleek and colorful logo....