A collection of case studies showcasing the best insight-driven techniques with which agencies can improve profitability.

How one agency planned a successful campaign by analyzing social media KPIs.

A case study of an insight-driven agency’s utilization of social intelligence to generate customer loyalty and expansion opportunities.

August 23, 2017 marked a very special anniversary in the history of digital media: the tenth birthday of Twitter’s famous hashtags. In the decade they’ve been around, hashtags have become a cultural phenomenon and a...

For B2C and B2B companies alike, brand awareness remains a top priority for marketing campaigns. A 2017 survey by Advertiser Perceptions found the top three marketing challenges included reaching potential customers in a...

The rise of social media as a communication channel has enabled customers to share millions of opinions about brands every day. Companies with a strong social media monitoring strategy can access real-time consumer insights to...

One very silly argument marketers of a certain age tend to make is that millennials are killing department stores. This opinion is equal parts misguided and misleading. Online retailers, in fact, are killing department stores....

Last week, online menswear retailer JackThreads wrapped their “farewell sale,” unloading their merchandise for 70% off as they prepared to officially go out of business. Like most other loses, the death of a brand provides an...

Optimizing your crisis management and monitoring strategy on social requires a number of good practices before, during, and after the crisis. Here are the steps you should be taking:

In part three of our four part series on 20 best practices for managing your online reputation, we look at how brands can optimise their reach and influence.