This year's Eurovision Song Contest has been unlike any other, marked by significant controversy from various angles. Many believe it to be the most contentious edition in the event's history, primarily due to the political mire...

In recent years, the hospitality landscape has been dramatically reshaped by the undeniable rise of Airbnb.

The slowdown in Electric Vehicle (EV) sales can be attributed to the fact that only one model, the Hyundai Ioniq 6 SE RWD Long Range, aligns with the criteria that most drivers prioritize when purchasing a car: charging times...

In 2024, the Asia Pacific travel sector experienced a remarkable resurgence, approaching pre-pandemic tourism levels with a sturdy 20% surge in travel revenue compared to the preceding year, with insights from Reuters and TTG...

As AI advancements continue to push boundaries, the delineation of liability within the insurance realm becomes increasingly ambiguous. How does this uncertainty resonate with consumers?

Few brands command the reverence and prestige associated with Hermès. Renowned for its timeless craftsmanship and iconic designs, the French luxury brand has long been synonymous with exclusivity and sophistication.

How to Optimize Your Crisis Monitoring on Social Networks? Since 2019, the world has experienced a series of global crises, and all companies and organizations will likely encounter a crisis at some point. In addition to...

The Challenges of E-Reputation Monitoring for Your BrandReputation is the perception that Internet users have of your company, your brand, or the people who collaborate with it (executives, employees). Digital reputation or...

Smartphone-based social media, as so many mobile users have witnessed, has led to instant propaganda and sharing, the importance of influencers, the virality of specific topics, and the polarization of speech. Discussions can...

While a company can try to strengthen its brand reputation through communication and content campaigns, brand perception is ultimately shaped by consumers' opinions and experiences.