Influencer marketing has become an incredibly popular marketing practice as digital marketers continue to invest in the strategy. However, many marketers still struggle with determining standard metrics and indicators for...

With a predicted 2.77 billion social media users worldwide by 2019, social media has become a key source of consumer insights for brands. In addition to helping companies understand their online reputation and customers better,...

Our R&D team is continuously improving Digimind Social to offer the most complete and powerful Social Intelligence tool on the market, allowing digital professionals to achieve their business goals.

Understanding consumer behavior and customer demand is a powerful lever for tailoring content strategy and driving sales. According to Statista.com, 81% of Americans had at least one social media profile by 2017 - social media...

A case study on how social media can help insurance providers generate new business leads through online prospect analysis.

How one agency planned a successful campaign by analyzing social media KPIs.

A case study of an insight-driven agency’s utilization of social intelligence to generate customer loyalty and expansion opportunities.

According to Social Media Examiner’s 2016 Social Media Marketing Industry Report, 90% of marketers surveyed cited “figuring out how to best connect with people” a key concern, with 86% of the same group considering “locating...

The number of users on social media has steadily increased throughout the past decade. Inherently, social media listening is a daunting task—there’s so much to listen to. For brands seeking insight into any given topic or...

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with some smart folks over at...