Jared Silitonga

Jared is a member of the APAC marketing team at Digimind. Besides hashing insights into content, he loves a good ol' sit-down of board gaming and film rhetoric. Catch him diving in other shenanigans on Instagram @jarrds
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Recent Posts

8 min read 6 Social Metrics You Can't Ignore When Monitoring Consumer Insights - Blog Cover Image
Jared Silitonga | Social Listening - Nov 11, 2020

6 Social Metrics You Can't Ignore When Monitoring Consumer Insights

Ask any marketer out there about proving ROI on social networks, and you will soon witness a ramble of KPIs and terminologies like audience growth rate, number of clicks, conversion, or bounce rate, all of which may certainly...
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6 min read 4 Essential Objectives to Guide Your Consumer Insights Project - Blog Cover Image
Jared Silitonga | Customer experience - Nov 10, 2020

4 Essential Objectives to Guide Your Consumer Insights Project

2020 has undoubtedly shaken up businesses of different industries and sizes, especially those that heavily relied on foot traffic for revenue and upkeep that dissipated at the height of the Covid-19 pandemic. Retail stores, food...
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8 min read
Jared Silitonga | Social Listening - Oct 7, 2020

How Social Listening is Transforming Market Research in 2020

Real-time consumer insights have grown more imperative for companies conducting market research. In fact, 51% of marketing leaders worldwide obtained incisive information through social listening tools during Covid-19. With close...
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6 min read 3 Effective Stages to Ensure High-Quality Consumer Insights Through Social Listening
Jared Silitonga | Customer experience - Jun 26, 2020

3 Effective Stages to Ensure High-Quality Consumer Insights Through Social Listening

With big data in abundance, one area most businesses are zero-ing on in their aim to increase growth is consumer data. According to a 2018 survey by Google, around 40% of marketers are using consumer research to drive decisions....
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