The Covid-19 pandemic has changed the way we approach money, or rather, it has made people realize what more they could do with their money.

Socialize World is a fresh frontier for Digimind, as we embark on our first-ever one-day online event spanning 14 timezones, broadcasting across 6 countries, namely Singapore, Amsterdam, Paris, Madrid, New York, Mexico. ...

“There's nothing you can know that isn't known; nothing you can see that isn't shown – all you need is love”, as famously sung by The Beatles, is a testament to how customers want to be treated.

Social Media Listening, Social Media Analytics, and Social Media Management – that’s a whole lotta terminologies thrown about these days.

From identifying market needs to creating products and services that satisfy customers, the purpose of market research has evolved inherently towards enabling companies to be more customer centric.

Deep personalization is more essential than ever for businesses in a customer-centric era, where a wealth of choices and stiff competition means customer experiences can make or break a sale.

For brands, social media has evolved from a place to share memes with your customers, to a fully-fledged digital front desk. There are a myriad of functionalities that have developed within the last decade to enhance user...

Ask any marketer out there about proving ROI on social networks, and you will soon witness a ramble of KPIs and terminologies like audience growth rate, number of clicks, conversion, or bounce rate, all of which may certainly...

2020 has undoubtedly shaken up businesses of different industries and sizes, especially those that heavily relied on foot traffic for revenue and upkeep that dissipated at the height of the Covid-19 pandemic. Retail stores, food...

Real-time consumer insights have grown more imperative for companies conducting market research. In fact, 51% of marketing leaders worldwide obtained incisive information through social listening tools during Covid-19. With close...