A well-run social media page is as good as any other marketing strategy designed to drive conversions for your business.

Instagram has become somewhat a search engine in its own right for the new generation of internet users.

The Covid-19 pandemic has changed the way we approach money, or rather, it has made people realize what more they could do with their money.

Socialize World is a fresh frontier for Digimind, as we embark on our first-ever one-day online event spanning 14 timezones, broadcasting across 6 countries, namely Singapore, Amsterdam, Paris, Madrid, New York, Mexico. ...

“There's nothing you can know that isn't known; nothing you can see that isn't shown – all you need is love”, as famously sung by The Beatles, is a testament to how customers want to be treated.

Social Media Listening, Social Media Analytics, and Social Media Management – that’s a whole lotta terminologies thrown about these days.

From identifying market needs to creating products and services that satisfy customers, the purpose of market research has evolved inherently towards enabling companies to be more customer centric.

Deep personalization is more essential than ever for businesses in a customer-centric era, where a wealth of choices and stiff competition means customer experiences can make or break a sale.

For brands, social media has evolved from a place to share memes with your customers, to a fully-fledged digital front desk. There are a myriad of functionalities that have developed within the last decade to enhance user...

Ask any marketer out there about proving ROI on social networks, and you will soon witness a ramble of KPIs and terminologies like audience growth rate, number of clicks, conversion, or bounce rate, all of which may certainly...