2020 has undoubtedly shaken up businesses of different industries and sizes, especially those that heavily relied on foot traffic for revenue and upkeep that dissipated at the height of the Covid-19 pandemic. Retail stores, food...

Real-time consumer insights have grown more imperative for companies conducting market research. In fact, 51% of marketing leaders worldwide obtained incisive information through social listening tools during Covid-19. With close...

With big data in abundance, one area most businesses are zero-ing on in their aim to increase growth is consumer data. According to a 2018 survey by Google, around 40% of marketers are using consumer research to drive decisions....