Consumers flock to social media to share their opinions and experiences, as well as discover the latest and greatest trends in everything from technology to holiday destinations. For this reason the power of social for engaging...

To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and...

When it comes to social media strategy, U.S. universities are schooling the masses, but luckily their tactics aren’t just reserved for those with a college fund and the time for a degree. No, brands can learn a lot from higher...