Social media users often post on the latest trends they've seen or encountered online since it makes them feel good to share their thoughts on a product or service or just their perspective in general. Regarding brands,...

Instagram has more to work on if they genuinely want to stand out. It's no question how riveting Instagram's future is–with the power to please one and all–but only if the developers listen closely to what users want the most...

Winning on social media is not a one-step process. It requires meticulous attention to audience needs to cement lasting loyalty, which some brands do exceedingly well to remain top of mind.

The Asian market is one of the most promising players in the growth of retail sales with an expected acceleration of nearly 45% of the total growth.

With influencer-driven marketing campaigns at the helm of consumer strategies, the hype around brands like McDonald’s who collaborated with K-pop band BTS is justified by how it achieved stellar online traffic organically which...

It’s that time of year again! Digimind digs deep into the data from last year’s fourth quarter and this year’s first quarter to bring you a breakdown of some of the most illuminating highlights that we found surrounding the Food...

Consumer brands like Shopee, Tiktok, and WhatsApp steamrolled their way to the top of the Asia Pacific ladder at the turn of this decade, while the stay-at-home lifestyle epitomized the importance of creating a unique digital...

Marketing and insights professionals in the food and beverage industry are always hungry for key data-supported consumer insights that are impactful for their overarching digital strategies. To help feed that appetite, and...

Dinner that night was another attempt by me to eat cheaply, but healthily, and so my chicken caesar salad and pesto pasta was going to involve the usual garden variety fare: bottle of olive oil, anchovies, pine nuts, basil,...

TikTok TikTok… Time For a Game Changer The video starts with the popular theme song to Harry Potter, followed by a Hogwarts uniform-dressed man seemingly hovering across the screen on a broomstick. By the end of the short skit...