7 min read Healthy Living Social Report-Blog 2
Jared Silitonga | Brands - Apr 13, 2021

Non-endemic Brands Are Revolutionizing Their Strategies by Pivoting to Health and Wellness

Health and wellness branding is one of, if not the most strategic way for non-endemic brands to dip their toes into this $4.5 trillion wellness industry.
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7 min read 3 Health and Wellness Trends Shaping Consumer Decisions in 2021 - Featured Image
Jared Silitonga | Trends - Mar 5, 2021

3 Health and Wellness Trends Shaping Consumer Decisions in 2021

2020 has seen people migrating into uncharted territory for the first time in their lives. No, it’s not playing Pokemon Go at the nearest park – but it’s closer than you think. It’s moving; visiting the great outdoors, taking...
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9 min read cory-schadt-Hhcn6yy3Uo8-unsplash-1
Kevin Tran | Healthcare - Nov 13, 2019

Consumer Insights and Trends for Pharmaceutical Brands in Asia Pacific

Similar to other industries, the pharmaceutical and healthcare sector is saturated with consumer insights and trends. In the age of social media, consumers often express their sentiments and concerns online, and openly discuss...
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13 min read world-1185076_1280-1
Kevin Tran | Healthcare - Nov 4, 2019

How Pharmaceutical Brands in APAC and the US are Building Their Brand Reputation on Social Media

Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer...
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4 min read Capture-3
Kevin Tran | Healthcare - Oct 16, 2019

4 Reasons to Use Chatbots in the Pharmaceutical and Healthcare Industry

Gartner predicts that chatbots will replace 85% of customer service interactions by 2020. With advancements in technology and the rise of artificial intelligence and conversational interfaces, consumers across industries are...
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7 min read DS-EN-APAC-Blog-BruceLi-Chatbots-1-4
Kevin Tran | Healthcare - Oct 16, 2019

Engaging Customers in a Regulated Industry with Social Chatbots in Asia Pacific | Q&A with Bruce Li, MSD

Bruce Li Asia Pacific Digital Lead for Vaccines, MSD A digital specialist with over 12 years’ experience in digital strategy and brand management, ranging from banking, advertising, and healthcare in Asia Pacific and the...
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