Health and wellness branding is one of, if not the most strategic way for non-endemic brands to dip their toes into this $4.5 trillion wellness industry.

2020 has seen people migrating into uncharted territory for the first time in their lives. No, it’s not playing Pokemon Go at the nearest park – but it’s closer than you think. It’s moving; visiting the great outdoors, taking a...

Similar to other industries, the pharmaceutical and healthcare sector is saturated with consumer insights and trends. In the age of social media, consumers often express their sentiments and concerns online, and openly discuss...

Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer support....

Gartner predicts that chatbots will replace 85% of customer service interactions by 2020. With advancements in technology and the rise of artificial intelligence and conversational interfaces, consumers across industries are...

Bruce Li Asia Pacific Digital Lead for Vaccines, MSD A digital specialist with over 12 years’ experience in digital strategy and brand management, ranging from banking, advertising, and healthcare in Asia Pacific and the Middle...